At a recent Go Pro Recruiting Mastery event put on by Eric Worre, an amazing keynote presentation was given by industry leader Nathan Ricks. This highlight from the presentation is something that you’ll want to share with your ENTIRE team and answers the often asked question, “Will network marketing continue to grow?” Network marketing will continue to grow! Here’s why.
#1 – Need for Supplemental Income
Around the world economies are falling apart, pensions plans are bankrupt, and so there is a massive need for supplemental income. These circumstances will continue to drive people, even in much older ages, into network marketing. Because the middle aged and older members of our population are not going to be able to dig ditches when there 60, 70 and 80 years old. They’re going to be living a long time and still be able to open their mouths and talk and so will still be able to share opportunities with other people.
#2 – Need to be Active & Engaged
Working and having a purpose to your life is a very important thing. It’s about being social and belonging. Network marketing allows you to engage with others in order to grow your business.
#3 – More Efficient Business Model
In network marketing nobody gets paid unless they produce. In the corporate world people get paid all the time, even if they are not efficient and detract others from doing their work.
#4 – The World is Now a Network
Today the whole world has become a network. The world has arrived at the network marketing business model… and it’s getting stronger and stronger. And that’s why the industry has such a bright future.
#5 – Rewards Equal Contribution
In the network marketing business rewards equals contribution. There is no such as being over paid and there’s no such thing as being under paid. It does not exist. You get paid exactly what you’ve produced in terms of bring in new members, network and product volume.
#6 – Unparrelelled Growth Rates
The network marketing industry is right now seeing unparrelleled growth rates. So when you stop and consider the future, it looks very bright. Since the industry got started in the USA in the late 1950′s only 13 companies have achieved over $1 Billion Annually in revenue. There have been hundreds of thousand of companies and only 13 have got to this yearly income.
Anytime you have a new industry it’s like the ‘Wild West’. The same thing happened in franchising. Seventy years ago people came up with the franchise business model where they could get people to pay for a business model kit, brand the business and take some of the tasks away and have support in their new business venture.
In the beginning of franchising it was horrible. People were selling ideas and ripping others off and double selling territories and screwing people out of their money. Eventually regulation came to the industry of Franchising. And then the monsters were born, like McDonalds, Subway and other mega-big world-wide companies.
Franchising is now looked upon as a completely legitimate business model and has created lots of millionaires. It’s a tremendous new way to distribute products. This same process is happening with network marketing. The crazy, stupid “Wild West” days are going away and we’re seeing companies that have professional management, that see the power of this business model, are emerging right now.
Being at the Forefront of Multi-Billion Dollar a Year Companies
We are on the cusp of really changing this whole industry as if it’s yours. That’s where we should come in as leaders and vote with our feet. We should make sure we hold people accountable that run these network marketing companies. We want to ensure that the industry does not get tarnished by a few that are bad – the “bad apples”.
We also want to make sure that network marketing can reach it’s full potential. Because it’s way better and more efficient than any other business model. And because it’s more efficient it should become bigger and better and will become bigger and better.
Network marketing is just beginning to hit it’s “power band”. The industry is just really coming out of its infancy… just really finding out what the best models are, how to operate more effectively, how to be consumer protective and to make sure that people see a different view. To change the paradigm of network marketing.
The old business models are dying and don’t work anymore and people know it. Technology is massively on the side of the network marketing business model. No one could have imagined, especially those who started in the industry 30 years ago, that you could talk to anybody, at any time, at any place in the world for as long as you wanted to and for free.
Because of this there are some big companies - $12 – $13 Billion. But they are really not that big compared to the Apple’s, Microsoft, Coca Cola and Proctor & Gambles of this world. They are $150 Billion + worth companies that have been working with a business model that has been around for 150 years.
The network marketing business model is relatively new but it’s maturing and that’s why many really believe that we’ll see $20, $30 and $40 Billion companies in this industry in the future. And if you’re lucky enough to be part of this industry and learn the skills required to be successful then your future is going to change for the better. But more importantly you will positively effect the lives of literally millions of people in the process.
If you are involved in the industry you should be inspired by the realisation that the regulation phase of network marketing and direct selling is over and that you are at the forefront of building multi-billion dollar a year companies. There should be optimism for your business and your profession. Acquire the necessary skills to be a network marketing professional and know that the answer to the question, “Will network marketing continue to grow?”, will be a definite YES.