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Anthony J. Namata

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I remember shopping at H&M London long before the supermodels came along to represent the trendy brand in nationwide ad campaigns that adorned billboards, magazines and newspapers. From Naomi Campbell to Kate Moss, the supermodels came out in their droves to front Swedish brand H&M, a tradition that has continued to date and is showing no signs of abating.

In more recent years, let's take for example fall/winter of 2013, the world's highest paid supermodel Gisele Bündchen followed in the footsteps of the brand's summer star Beyoncé, in a campaign that also showcases her vocal talent for the campaign with The Kink's 1964 hit "All Day and All of the Night", as did Beyoncé with the song "Standing on the Sun" that appeared in her TV and online commercials for the brand.

But as an average Joe in the high street, what really epitomizes the term cool and trendy, and what brands would you associate with the term trendy? Are you shopping for trendy brands only to look like the clothes horses that front them; or are you more or less looking to make a statement, of sorts? Only you will have the answer to that question, but when a brand is represented by high-profile fashion icons that continue to set trends across the board and all over the world, you'd be more inclined to use that as your barometer to identifying a trendy brand you'd want to be associated with yourself - in your everyday life, based on what you can afford, no doubt. Needless to say, I figure this article wouldn't be complete without touching on cost.

Cost is what anyone looking to shop for new outfits would want to consider, before you even set foot on the high street or go online to buy. You'll want to look at trendy apparel that you can afford to buy--first and foremost. I shopped at H&M because the clothes were really trendy; fit me really well; and above all they were very affordable--for me. If you haven't got a lot of time on your hands, the quickest place to go in search of styles that tickle your fancy is to go online. But here's a quick tip: nothing beats touching and feeling the fabric before you buy. So I would, if I were you, scour the trendy brands online for color and size and then make an effort to pop down the store to actually touch, feel and try on the items you have selected. When it comes to clothing, I personally like to feel and touch what I want to buy before I fork out the cash for it. Call me old school, but believe me, it leaves very little room for error. Shopping is an experience in itself. You'll want to enjoy it! So the next time you want to shop for that trendy outfit you saw a supermodel wear on TV or in glossy magazines, consider a little bit of online research and then, ideally, popping down the store to feel and try out the goods. You'll be glad you did.

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Anthony J. Namata is the author of The Gems Report (How to Become an International Gemstone Dealer), and offers a sales & marketing platform for businesses and private sellers to list, as well as auction, products and services for sale online in a secure escrow-supported environment where both the seller and buyer are protected, at:
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MLA Style Citation:
Namata, J. Anthony "The Secret to Setting Your Barometer to Identify Trendy Brands For YOU." The Secret to Setting Your Barometer to Identify Trendy Brands For YOU. 06 Jun. 2014 20 Mar. 2018 <>.
APA Style Citation:
Namata, J. Anthony (2014, June 06). The Secret to Setting Your Barometer to Identify Trendy Brands For YOU. Retrieved March 20, 2018, from
Chicago Style Citation:
Namata, J. Anthony "The Secret to Setting Your Barometer to Identify Trendy Brands For YOU." The Secret to Setting Your Barometer to Identify Trendy Brands For YOU
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