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Robert Corter

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There are a lot of elements to search engine optimization that you’ll have to work with in order to gain any sort of leverage online. You cannot just set up a site and expect to see a huge jump in your interaction and traffic. It’s going to take a significant amount of time, and it will not subside with relative ease. Focusing on the many elements of optimization may seem difficult, but it’s actually a matter of considering tried and true solutions. For instance, you will find that article marketing is one of the main elements that you are oing to want to work with. Before you jump at the chance to start implementing this, consider a few tips and tricks that will help you build leverage in this arena.

Diversity Matters

One of the biggest mistakes that marketers make as a whole is the fact that they do not focus on diversity. They end up focusing on the wrong pieces and instead just post constant updates that are limited in scope. If you’re looking at publishing text updates, for instance, you can go far, but you’ll need to invest in more than just contextual implementation. You’ll need to publish more than that, and diversity comes into play here. Article marketing that isn’t diverse, authoritative and has a unique voice and presence doesn’t work as well today.

Frequency Matters

Frequency is something that many marketers argue about, but at the end of the day it matters greatly. You’ll want to publish articles often, and do so through a variety of mediums. Don’t assume that publishing one or two a week can build your audience. You need to invest heavily into this to the point where you’re getting a great deal of market share through the implementation of different cycles. Take time to establish a wealth of articles and then publish with a certain amount of frequency overall. Doing so will allow your brand and site to grow.

This Is Not All You Must Do For Marketing

Article marketing is grand, but it is not the only thing that you need to do in regards to getting noticed online. It’s part of a bigger cycle of search engine optimization and can help you sustain serious growth. However, if you only work on this piece and not link building, blogging, and more, you’re going to find that your road to success will still take a lot of time. There are ways to streamline content management, and it starts with understanding how it’s done right. Diversity, frequency, and unique content all play a role here, and can build your site’s credibility within search results in time.

The wild card in all of this is social networking. Some companies are able to find success with limited article publishing, and it’s due in large part to their campaigns in social media. If you’re going to go that route, you’ll have to ensure that you’re able to update the sites frequently with compelling updates and content. It’s not a simple matter, and takes time to really build out. It is possible, but that too is not the “only” thing that matters in SEO.

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MLA Style Citation:
Corter, Robert "3 Things To Remember About Article Marketing." 3 Things To Remember About Article Marketing. 19 Dec. 2014 Isnare.com. 24 Jan. 2017 <https://www.isnare.com/?aid=1917580&ca=Writing>.
APA Style Citation:
Corter, Robert (2014, December 19). 3 Things To Remember About Article Marketing. Retrieved January 24, 2017, from https://www.isnare.com/?aid=1917580&ca=Writing
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