A landing page is a standalone web page that a visitor arrives on after clicking an ad, promotion or search result.
Ultimately, the primary component of a successful landing page starts with the understanding that a landing page is not the same thing as your website's homepage.
The differences between a landing page and a home page among others are that a landing page is a stand-alone web page that a visitor arrives on after clicking.
Typically there won't be any navigation links, and there will be only one, maybe two very specific calls to action or CTAs.
It can capture a visitor's information through a template, in which they input their contact info into what's called a lead form.
It can ask the user to register for your webinar download an e-book or tip sheet, sign up for your SaaS website and more.
Landing pages don't replace your website's home page.Nor are they just another page on your website.
Web sites or home pages are more of a robust home base where users can find a variety of information about your company or accomplish tasks.
Landing pages, in contrast, are tightly focused and typically don't have the same elements as your homepage. Landing pages are paramount because they increase your conversion rates in the most powerful or optimized way possible.
A superior landing page is designed to optimize your marketing through message matching; it will naturally include related images, videos and a killer primary headline, always located above the fold or positioned in the upper half of your landing page, so it's visible without scrolling down the page.
Always keep in mind that an intriguing headline usually plays a very crucial role in actually convincing your visitors to read and also engage with the rest of your landing page, so make that headline attention grabbing!
Another commonality that great landing pages share is a company's unique value proposition. Yours should constitute the majority of your ad copy or the words on your landing page and answer specific questions.
Heightened attention to conversion optimization is what makes landing pages one of the most valuable marketing tools your business can utilize and one that should accompany every promotion or campaign.
Next to the last component is one of the most important elements of a successful landing page, and it's called a CTA button.
A call to action button is appropriately named because it encourages the user to take the action you intend on your landing page. This is the click that delivers conversions and captures the information the visitor provides through the lead form.
In fact, based on my experience and the experience of the many marketers that I have come across, the most important component of a landing page is the lead capture form. This allows you to target those specific persons that need your offers and provide relevant content to their specific needs.
Having written this, it has become quite clear that great sales online involves great designs, so you either focus and design a great Landing page for yourself based on my suggestions here or you can find yourself a great landing page designer to do that for you.
Also check out why you need a great website designer here: http://www.michaelconzult.com/web-design-getting-good-website-designer/
Michael is a professional freelance website designer and developer @ https://www.fiverr.com/conzult
. He's been responsible for designing websites for the past five years. He’s highly reputable and professional and he specializes in developing the following: WordPress website WordPress blog Membership sites Sales page Squeeze page Landing page Up-sells page JV Page Opt-in page Webinar registration page Business website He works with the professional web designer in the industry to make his designs top-notch and Mobile optimized and responsive. For immediate website designs or page designs and development, Michael can be found on his Fiverr freelance website account @ https://www.fiverr.com/conzult
For business discussions, he can be reached on his email @ firstname.lastname@example.org He’s also one the Admins at http://www.michaelconzult.com
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