I'm going to be sharing some tips, tricks and techniques that you can use to make your website or landing page stand out.
I've seen time and time again when people design their first website; they follow an instinct quite often of putting as much content on the website as possible.
Mostly, the instinct being to communicate with them there is the thought that the more you offer, the more value the viewer gets.
But the reality is, people who visit your website are used to visiting a lot of websites very quickly and dismissing them just as quickly.
Most people are familiar with the same don't judge a book by its cover, but anyone who's ever been into a bookshop knows that you do tend to judge books by their covers! It's only natural and when you visit a website, you're presented with the cover and you're only really going to scan the synopsis and scan the cover before you decide whether you're going to invest more time in this or not.
Imagine that this is a book that you picked up in a shop, you know that it's pretty, it's really simple and straightforward and if you want to find more information all you need to do is go to one of these few links; gallery, video or contact. It's that straightforward. They just show you their product and invite you to see perhaps more if you're interested or to contact them if you want it.
When you design a website (Wordpress, a landing page, sales page, squeeze page, membership site, and others); be sure to treat it as if it's going to be a book, flipped through casually, by people not necessarily invested in what you're writing, or putting out there.
Make things clear and straightforward and make the hook and call-to -action appealing and immediate.
Making your design very mobile friendly is as important as ever now than ever. It's funny that so many people think of this as just an additional feature, but this is 2017 and having a mobile-friendly website is no longer feature, it's a necessity! More people browse the internet on mobile devices than on desktop computers.
On top of this exponentially changing trend, the other thing to remember is that viewer habits also change, along with this.
So aside from just having a website that presents clean and clearly on a mobile device, I recommend keeping in mind two things.
Bear in mind scroll fatigue- people aren't endlessly going to scroll down and down and down on your web page on a mobile device.
They're going to leave before they have to scroll too far.
And, of course, remember to use a 'click economy'- essentially meaning you don't want people to have to press too many links or buttons to get to a place you want them to go through.
If you want someone to buy an item from a shop, you want that Checkout process to involve as few clicks as possible, from the moment they make the decision to buy something, all the way through to completion of the purchase.
Likewise, if you want people to sign up to a newsletter or contact you, make sure to keep the 'click economy' in mind.
Now let me explain briefly about images.
If a picture says a thousand words, then surely it stands to reason that you just want as many great images on your website as possible, and you'll be giving as much value to people visiting your page as they can get? But once again, it comes down to quality over quantity, and we also go back to that 'less is more' principle.
I really recommend not overusing images, but where you use them to make sure that they do one of these the following details:
they adequately inform your visitor of any information you're presenting or any service you're providing; or that your image intellectually or emotionally connects the visitor of your website with your service, product or brand; or of course, that the imagery on your website reinforces the identity of your business.
Finally, let us talk about designing your website
Considering all that I have written here, it is abundantly clear that designing a professional Wordpress website, landing page, squeeze page, membership site and any other professional web platform requires the services of a professional website designer.
Unless you are a professional web designer, I really do not recommend for you to design website by yourself
Just as I would advise you never to create your book cover by yourself so I also suggest to you to NEVER design your website by yourself.
Also Check out why you need a good website designer here:
Michael is a professional freelance website designer and developer @ https://www.fiverr.com/conzult. He's been responsible for designing websites for the past the past five years. He’s highly reputable and professional and he specializes in developing the following: WordPress website WordPress blog Membership sites Sales page Squeeze page Landing page Up-sells page JV Page Opt-in page Webinar registration page Business website He works with the professional web designer in the industry to make his designs top-notch and Mobile optimized and responsive. For immediate website designs or page designs and development, Michael can be found on his Fiverr freelance website account @ https://www.fiverr.com/conzult For business discussions, he can be reached on his email @ firstname.lastname@example.org He’s also one the Admins at http://www.michaelconzult.com. A website responsible for software reviews and internet tips.