Isnare Free Articles
Authors Contents [Add OpenSearch]
Distribute your articles to more than 6,000+ sites and 40,000+ email group publisher subscribers for as low as $2 / article...
Index  Article Directory  Business
Embed this Article  
Ursula Jorch

Ursula Jorch x 57 articles

Liked the article? Consider buying me a beer!
$

Most Recent Videos Most Recent Videos

Article Tags Article Tags

Your business is defined in the outside world by your brand. The voice of your brand is what helps set you apart.

Your voice is about person to person communication. Nobody wants to be spoken to like they’re a dollar sign. Your prospects and customers want authentic communication.

And that means speaking to them where they are, in a way they can relate to readily.

For your business, start by doing the research. Listen to prospective customers. Draw from your experience of them and which communication and marketing campaigns worked best. Your own voice will come out of this work.

It can be a bit of a letdown to learn that no one has the answer for you, but you can do this! You can define your own brand’s unique voice, and not be an echo of someone else’s.

To create structure around how you’re thinking about your brand’s voice, here are 7 ways you can make choices about the voice of your brand:

1. Language. What kind of words do you use in your marketing? Here is a spectrum of examples, ways to look at and define your brand’s language:

Complex, insider, jargon-filled, serious, savvy, whimsical, fun, simple

2. Tone. What’s the vibe of your brand? Some examples to consider:

Personal, humble, honest, direct, sophisticated, clinical, scientific

3. Character. Who does your brand sound like? Picture your brand as a person, a character. Here are words to help define your brand’s character:

Professorial, authoritative, inspiring, warm, friendly, uplifting

4. Purpose. What is the impact you want to have? Here are possible ways:

Educate, engage, entertain, delight, sell, enable, inform

5. Authenticity. One of the great things about being an entrepreneur is that you can be yourself as your business’ voice. You don’t have to create a pose or pretend to be someone else. When people see that you’re being real, they’re more likely to reach out to you. That connection is the basis of any sale.

6. Connection. One of the best ways to connect with people is through stories. When you know your audience, you can use storytelling as a powerful tool. With a story, you’re creating an atmosphere that makes it easy to listen. Use your own stories, or draw from classics or your customers.

Stories are the most digestible, understood, and easy-to-retell ways of using your brand’s voice. A story really sticks in your audience’s mind.

7. Repetition. It can seem that your brand’s message is something you repeat over and over. Surely people are tired of it, you wonder. The truth is, people are only listening part of the time. That’s why it’s so important to repeat your message, over and over, with the same consistent voice.

Don’t make your business a shadow of someone else’s. Please. We need what you and your business have to offer, in your own way.

No echos for you! When you blaze your own brand’s trail, you have your own distinct voice, and that speaks loudly.

Rate this article:
Ursula Jorch, MSc, MEd, mentors entrepreneurs starting their businesses and seasoned entrepreneurs in transition to create the business of their dreams. Her coaching programs provide knowledge, support, clarity, inspiration, and a community of like-minded entrepreneurs to empower you to reach your goals. Start with a free guide and other valuable info at http://www.WorkAlchemy.com. This article was originally published at http://www.workalchemy.com/unique-voice-brand and has been syndicated with permission.
Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.

Most Recent Articles

9A0-409 Passing Guarantee Exam

An Article by Richard Mills in Computers and Technology

3 days ago

Question: 1Which option in the Titler allows a user to see in real time how a title will look if placed in the Timeline. A. PreviewB. AnimateC. Show Project AssetsD. Show Background VideoAnswer: AQuestion: 2Click the Exhibit tab to view the exhibit. What is the purpose of the three icons under the default Opacity effect...

Get a Dream Bathroom With Cheap Bathroom Renovation

An Article by Steve Sebz in Home Management

3 days ago

You are frantically anticipating a lavatory remodel however you are running shy of thoughts. You not just need probably the most extraordinary outlines additionally some shoddy lavatory remodel with the goal that you don't need to spend bunches of cash. You may have a lot of thoughts, yet you don't know how to transform these thoughts into reality...

Guarantee Great Office Cleaning From the Best Company

An Article by Crispin Cliff in Business

3 days ago

A spotless office advances a sound and crisp environment and it is the way to the effective development and improvement of your business. In any case the nature and size of your office, you ought to give exhaustive consideration and significance to successful and fitting office cleaning. In this specific situation, the best thought is to contract some expert specialists who spend significant time in managing business cleaning...

200-500 Zend Exam PHP 5 Test Certification Questions 200-500 Practice Exam

An Article by Delia Green in Education

3 days ago

Killtest provide the best 200-500 Zend Exam PHP 5 Test Certification Questions 200-500 Practice Exam and updated regularly for one year. After you purchase Killtest 200-500 Zend Exam PHP 5 Test Certification Questions 200-500 Practice Exam, we will spare no effort to provide you with the best after-sales service, to provide you customer service, if you have how Zend-Technologies 200-500 Zend PHP 5 Certification exam, we will be the first time to give you a satisfactory answer...

Horse Tack and Horse Riding Equipment Western or English? - The Basics

An Article by Linda Burton in Pets

3 days ago

Congratulations, you have finally gotten your dream horse. Now one of the first question you will have to ask yourself is what tack will I have to purchase for my new addition. Horse tack refers to everything that your horse requires to wear to be ridden (unless you are riding bareback, then you can skip the saddle...

Canadian Music Stores Online: The Benefits of Buying From an Online Store

An Article by Cory Frank in Business

3 days ago

Are you tired of having to hit the road always walking or driving to the mall just for you to shop for music. Or you find buying CDs and music albums by a time-consuming mail-order, since you may not be willing to pay extra for express shipping. Do you wish you can have a more convenient way of getting your favourite CDs and albums in the comfort of your home, without having to stress out yourself...

How to Choose a Qualified Roofing Contractor in Greeley, Colorado

An Article by Cory Frank in Business

3 days ago

Choosing a properly certified and high quality roofing contractor is important and often a difficult task for many property owners in Colorado who are unfamiliar with the roofing industry. Whether youíre considering a complete roof replacement or roof repair in Greeley, CO, it is important to select trusted and qualified roofing contractors in Greeley...

Do You Think Weight Loss Surgery Will Give You Constant Diarrhea?

An Article by Z Smith in Wellness, Fitness and Diet

3 days ago

A common misperception is that all forms of weight loss surgery will give you constant diarrhea. If someone has told you about this, or you've read it somewhere, they might be confusing the Gastric Sleeve for the Gastric Bypass. The symptom of constant diarrhea, irregular bowel movements, or what's known as "dumping" syndrome are all more associated with the Gastric Bypass...

Sell Car in UAE Ė Make Your Car Pretty For Great Response

An Article by Aric Jaden in Automotive

3 days ago

Do you want to sell car in UAE. Do you want to do it quickly. There are some ways through which you can do it on your own. There are some ways through which you can make sure that you sell your car quickly and make sure that you get a great price for your car. If your car looks pretty, chances are you can sell your car in UAE very quickly...

Passing the NBCOT Exam

An Article by Jeff Shane in Education

3 days ago

NBCOT offers the OTR test to check the knowledge and ability of people within the role of occupational therapists. Exams are command throughout the year at Prometric testing centers, available in multiple locations in each state. Occupational therapists and occupational therapist assistants are those who work with individuals with disabilities, illnesses, and injuries...

How to Pass COTA Exam

An Article by Jeff Shane in Education

3 days ago

NBCOT offers the OTR test to check the knowledge and ability of people within the role of occupational therapists. Exams are command throughout the year at Prometric testing centers, available in multiple locations in each state. Occupational therapists and occupational therapist assistants are those who work with individuals with disabilities, illnesses, and injuries...

PSAT-READING PDF Download

An Article by Michael Pappas in Business

3 days ago

Question: 1It is absolutely ______ that the individual assigned to defuse a bomb be extremely ______. A. essential. . . matureB. alright. . . nervousC. necessary. . . excitedD. warranted. . . tiredE. critical. . . dexterousAnswer: EExplanation: Here again, the strategy is to divide and conquer. Only Choices A, C, and E qualify as being suited with absolutely...

PSAT-READING Preparation Material

An Article by Richard Mills in Business

3 days ago

Question: 1It is absolutely ______ that the individual assigned to defuse a bomb be extremely ______. A. essential. . . matureB. alright. . . nervousC. necessary. . . excitedD. warranted. . . tiredE. critical. . . dexterousAnswer: EExplanation: Here again, the strategy is to divide and conquer. Only Choices A, C, and E qualify as being suited with absolutely...

Fastest Way to Transfer Online Money With Safe and Secure

An Article by Sahal Ahmad in Business

3 days ago

Online money transfer with safe and secure through Tawakal Express from your place to your family or friends over all worlds in within seconds. Money transfer not only through banks but happens through online. Tawakal Express is providing more online services to easy transfer money in online. When you transfer money through tawakal express this way to show you what the benefits of online money transfer...

PSAT-MATH Free Demo Questions and Answers

An Article by Michael Pappas in Business

3 days ago

Question: 1During a 5-day festival, the number of visitors tripled each day. If the festival opened on a Thursday with 3 45 visitors, what was the attendance on that Sunday. A. 345B. 1,035C. 1,725D. 3,105E. 9,315Answer: EQuestion: 2In a college, some courses contribute more towards an overall GPA than other courses...

MLA Style Citation:
Jorch, Ursula "Be a Voice, Not an Echo: 7 Ways to Blaze Your Own Brandís Trail." Be a Voice, Not an Echo: 7 Ways to Blaze Your Own Brandís Trail. 10 Jan. 2017 Isnare.com. 22 Jan. 2017 <https://www.isnare.com/?aid=1962703&ca=Business>.
APA Style Citation:
Jorch, Ursula (2017, January 10). Be a Voice, Not an Echo: 7 Ways to Blaze Your Own Brandís Trail. Retrieved January 22, 2017, from https://www.isnare.com/?aid=1962703&ca=Business
Chicago Style Citation:
Jorch, Ursula "Be a Voice, Not an Echo: 7 Ways to Blaze Your Own Brandís Trail." Be a Voice, Not an Echo: 7 Ways to Blaze Your Own Brandís Trail Isnare.com. https://www.isnare.com/?aid=1962703&ca=Business
Copy and paste the code below to embed this article:
<a class="embedly-card" href="https://www.isnare.com/?aid=1962703&ca=Business">Be a Voice, Not an Echo: 7 Ways to Blaze Your Own Brandís Trail</a> <script>!function(a){var b="embedly-platform",c="script";if(!a.getElementById(b)){ var d=a.createElement(c);d.id=b,d.src=("https:"===document.location.protocol?"https":"http")+"://cdn.embedly.com/widgets/platform.js"; var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);</script>