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Pratik D Shah

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Web-to-print business is on its growth path. Personalized products are selling well in the online market. What’s the reason? People are getting products customized as per their style without going through the pain of spending a lot of their precious time and effort on it. Though the variety of products available for customization is huge, it is not recommended for entrepreneurs to plunge into everything at once. Investing in a store that’s based on a niche is a smart step. And when deciding on the niche for your web-to-print store, what can be better than t-shirts? But while you sell custom t-shirts online, you are bound to bump into some speed breakers. In this blog, we will discuss about the hurdles you might face while selling custom t-shirts online and how to overcome them.

Lack of ecommerce experience

You know web-to-print is doing well and want to migrate or extend your apparel business online by selling custom t-shirts. You have everything that takes it to launch a store but lack the experience it needs to run an ecommerce business. Even the largest of stores go through this phase at some point of time. So, there’s no need to worry. Just spend some time on researching the trends of the market and the best practices you need to follow and you are all set to plunge into it!

Expensive web-to-print technology

Web-to-print technology is a bit expensive but you need to understand the other side of the story as well. If you are spending a bit and getting back manifold, it’s not really expensive right? Moreover, you don’t need to go for a high end expensive web-to-print tool. Go for a cost effective T-shirt design tool that helps your business to cover up the costs at the earliest.

Difficulty in order printing and fulfilment

Even though you don’t have to maintain a huge inventory, the order printing and fulfilment can become a problem as personalized t-shirts are different for everyone and the order needs to be shipped to the right person. You can manage this by streamlining the whole process proficiently. Set codes for the orders to make it easier to identify the orders with the customers.

No budget for store marketing

Store marketing can seem to be a costly affair if you are selling custom t-shirts online and your business is yet to take off. Budget remains a constraint for freshly launched business but there is no lack of alternative resources. You don’t always need to spend a lot on marketing. Draw a strategic plan and cover up marketing stunts that does not involve high costs. You can always keep on adopting more as your business gets settled.

Customer Service and quality issues

Customer service is something new to you and the quality of products you are offering isn’t that good. There’s only one solution to it. Don’t compromise on quality for keeping the prices low. Your customers are never coming back then. Offer quality products even if the product gets a bit costlier for that and always keep in touch with your customers and work upon their feedback to enhance your service quality.

T-shirts are widely accepted as casual wear all around the globe and the demand never seems to drop down. Keeping this in mind, it can be forecasted as a great product from business point of view and a few hurdles are totally worth it, isn’t it? And when you are already equipped to deal with such issues, it’s hardly makes a point to get intimidated by a few stumbling blocks!

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Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento 2 product designer extension and readymade Web-to-Print Magento Store. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry. https://www.brushyourideas.com
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