Isnare Free Articles
Authors Contents [Add OpenSearch]
Distribute your articles to more than 6,000+ sites and 40,000+ email group publisher subscribers for as low as $2 / article...
Index  Article Directory  Marketing
Embed this Article  
Amaya Dixit

Amaya Dixit x 30 articles

Liked the article? Consider buying me a beer!
$

Most Recent Videos Most Recent Videos

Before the social media boom happened, it was sufficient merely to have a presence on social media platforms. But now, to set your business apart in its marketing efforts and to successfully convert user to consumers, it is critical not only to have branded media social content, but also have an active and interactive stream of communication with users. Users almost demand interactivity and relevant content from brands, products and services. Only then might they consider building an affinity with them.

Facebook and Twitter both are taking massive steps everyday and evolving to allow businesses to advertise on their platforms, so that they can acquire new customers and keep existing ones engaged. Facebook has even gone that extra mile to give business owners free access to millions of Shutterstock images as well as a few other facelifts they performed with regards to Facebook pages and advertising such as multiple image uploads, updates for their Page Manager application and more.

Benefits of Advertising through Social Media

There are countless benefits of advertising through social media platforms such as Twitter and Facebook. Here are some of them:

• With social media, you can get prompt, efficient and instant results of the success or failure of your marketing campaign

• Social media has a huge ‘variability factor’ which allows you to reach a wider audience that who you have directly marketing to.

• Social media offers great measurement tactics, where businesses can gauge their marketing efforts through tracking hashtags, links, and other such measurement methods. This provides your business with a granular view of your marketing success.

• Social media offers instant results where you can see how effective your campaign is, quite literally within minutes. So no more waiting for the durations of days, weeks or months like you would in the case of a traditional marketing campaign in print or TV.

• Social media marketing offers complete control. When you advertise on social media, you can control every little aspect of your campaign such as how the copy looks, the kind of images used, the time it is launched and much more.

• These social media platforms are constantly evolving and offer your business the opportunity to evolve with it. Plus, whenever you need, there is enough knowledge-sharing assistance available all over the World Wide Web.

A Case Study

Here is how clothing store Alter Brooklyn used Twitter to engage existing users and attract new ones.

The Challenge

@AlterBrooklyn wished to attract new customers and wanted to drive more engagement and exposure for their brand on Twitter

The Solution

They targeted users in New York City by using Promoted Accounts in an effort to grow user base of potential customers and style gurus. They used Promoted Tweets to reach a whole new audience apart from their existing ones. These tweets contained sneak peek pictures of their new products in order to drive awareness of their brand.

The Results

@AlterBrooklyn got a 250% increase in Twitter followers and a higher number of in-store visits.

Rate this article:
Amaya Dixit - I'm social media marketer and content writer at Infinista Concepts. I love to travel and write about different things, boring things like medical blogs too! Amaya Dixit
Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.

Most Recent Articles

Modern Childhood: Are Virtual Pets a Game Changer?

An Article by Peaksel DOO in Pets

36 minutes ago

There have been many discussions about what this modern age has brought us and how to deal with it. Although we benefit amazingly from the cutting edge technology thatís available everywhere (it makes our lives easier in many different ways), some areas of society, like parenthood, seem a little blurred...

MB2-717 PDF Demo

An Article by Dennisng Ng in Computers and Technology

1 hour ago

Question: 1You are a technical support specialist for your company. The Company's sales staff are issued a company laptop to use when interfacing with Microsoft Dynamics 365. They need to integrate their smart phones with Microsoft Dynamics 365 as well. Many of their phones, however, do not have a supported web browser...

200-125 Free PDF Demo

An Article by Brent Fowler in Computers and Technology

2 hours ago

Question: 1Refer to the exhibit:What will Router1 do when it receives the data frame shown. (Choose three. )A. Router1 will strip off the source MAC address and replace it with the MAC address 0000. 0c36. 6965. B. Router1 will strip off the source IP address and replace it with the IP address 192. 168...

200-125 Latest Certification Tests

An Article by Dennisng Ng in Computers and Technology

3 hours ago

Question: 1Refer to the exhibit:What will Router1 do when it receives the data frame shown. (Choose three. )A. Router1 will strip off the source MAC address and replace it with the MAC address 0000. 0c36. 6965. B. Router1 will strip off the source IP address and replace it with the IP address 192. 168...

The Top Tips to Give the Best Maui Wedding Photographers or Maui Wedding Photographer to Click the Wedding Photos Every Bride Should Have

An Article by Vikram KR in Marriage

3 hours ago

If you are an adult who is all set to get married, you must know that relationships have to be nurtured over several years if you want them to blossom. Here comes the tricky part. In every other relationship, you actually got time to convince the other person of your merits, be it professional or emotional...

Linux+ LX0-103 Certification Dumps

An Article by Kruis Barry in Education

5 hours ago

Passcert Linux+ LX0-103 certification dumps praised by the majority of candidates is not a recent thing. This shows Passcert Linux+ LX0-103 certification dumps can indeed help the candidates to pass the exam. Compared to other questions providers, Passcert Linux+ LX0-103 certification dumps have been far ahead...

Introduction to Meditation

An Article by Stephen Parato in Wellness, Fitness and Diet

8 hours ago

A meditation practice is the most important habit you can have. Hands down. The reason why meditation is so essential is that itís the foundation from which everything else in your life is built upon. If you care about your well-being, meditation should be as embedded in your daily routine as brushing your teeth, showering and getting dressed...

HPE2-E67 Real PDF Exam Material

An Article by Brent Fowler in Business

20 hours ago

Question: 1Which new IT consumption model is a pay-as-you-deploy model that allows customers to more efficiently adapt to business changes, and to take a more flexible, scalable approach to capacity planning. A. HPE Pre-ProvisioningB. HPE Flexible Asset Return for ServersC. HPE Subscription for ServersD...

HPE2-E67 Latest Certification Tests

An Article by Dennisng Ng in Computers and Technology

22 hours ago

Question: 1Which new IT consumption model is a pay-as-you-deploy model that allows customers to more efficiently adapt to business changes, and to take a more flexible, scalable approach to capacity planning. A. HPE Pre-ProvisioningB. HPE Flexible Asset Return for ServersC. HPE Subscription for ServersD...

Check Out These Crucial Advantages of Learning Salsa at Top Salsa Tanzen

An Article by Salsa People in Entertainment

22 hours ago

Creativity and artistic excellence share a unique bond with one another. Creative expressions will help you emote your feelings and give wings to your desire. Itís right here that dance emerges as a unique medium. Irrespective of the tunes, beats, and rhythm, dance can help you express yourself in an innovative manner...

Improve Your Valentineís Day Plans With a Party Bus Rental of Phoenix

An Article by Jordan I. Paige in Entertainment

22 hours ago

Valentineís Day is significant to some and an excuse to throw a great party for others. Regardless of your motivation, a Party Bus Rental of Phoenix is sure to please the romantics as well as the cynics among your group. The party planned will be enhanced, liberating, and personalized. Memorable QualityIn order to create an atmosphere conducive to making memories, the arrangements chosen should be unique...

Maxime the Experience in Washington, DC Via Tour Buses

An Article by James L. Ramos in Travel

1 day ago

Washington, DC is an affordable and fascinating place to visit, and with the current upheaval in the federal government, the time presents a powerful learning experience. Regardless of your political bent, express your patriotic interests with a visit to Washington, DC with tour buses to help maximize the experience...

Explore the Mesmerizing Beauty of India With Fly Back†India

An Article by Flyback India in Travel

1 day ago

The mystic beauty and enigmatic charm of India has always allured the tourists from around the world. People from all over the world come to India seeking salvation, peace and tranquility. Some come to experience the hospitality of the country that introduces that to a new lever of humbleness and gratitude...

DSDPS-200 PDF Download

An Article by Dennisng Ng in Home Management

1 day ago

Question: 1A Group Manager sees only one connection for a volume connected to a 2012 host that runs two iSCSI NICs. What are three possible causes of this problem. (Choose three. )A. The second iSCSI NIC doesNOThave flow control enabled. B. The second iSCSI NIC doesNOThave Jumbo Frames enabled. C. Multi-pathing was NOT applied on the initial connection...

MS Exam 70-534 Architecting Microsoft Azure Solutions 70-534 Practice Exam Killtest

An Article by Delia Green in Education

1 day ago

With Killtest MS Exam 70-534 Architecting Microsoft Azure Solutions 70-534 Practice Exam, you can pass your Microsoft 70-534 Architecting Microsoft Azure Solutions certification exam. Request real Microsoft certification 70-534 practice exam, certification exam, study materials or test questions. Just choose Killtest 70-534 study materials at once...

MLA Style Citation:
Dixit, Amaya "The Benefits of Using Twitter and Facebook to Reach New Customers." The Benefits of Using Twitter and Facebook to Reach New Customers. 16 Feb. 2017 Isnare.com. 30 Mar. 2017 <https://www.isnare.com/?aid=1964044&ca=Marketing>.
APA Style Citation:
Dixit, Amaya (2017, February 16). The Benefits of Using Twitter and Facebook to Reach New Customers. Retrieved March 30, 2017, from https://www.isnare.com/?aid=1964044&ca=Marketing
Chicago Style Citation:
Dixit, Amaya "The Benefits of Using Twitter and Facebook to Reach New Customers." The Benefits of Using Twitter and Facebook to Reach New Customers Isnare.com. https://www.isnare.com/?aid=1964044&ca=Marketing
Copy and paste the code below to embed this article:
<a class="embedly-card" href="https://www.isnare.com/?aid=1964044&ca=Marketing">The Benefits of Using Twitter and Facebook to Reach New Customers</a> <script>!function(a){var b="embedly-platform",c="script";if(!a.getElementById(b)){ var d=a.createElement(c);d.id=b,d.src=("https:"===document.location.protocol?"https":"http")+"://cdn.embedly.com/widgets/platform.js"; var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);</script>