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HiCinko LLC

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In today’s day and age reviews can be very crucial, not just for any particular business but for every business. How? Yes, the dramatic question arises i.e. is how? And the answer to that is that there has been an entry of data oriented businesses and lead oriented business in the market in a very gigantic way and like any other business; reviews prove to be very significant for them. As we know, that how big a leap technology has taken and what it means in today’s times and the effect can be seen on the businesses, especially the online ones.


So, there are many aspects to the business which depend on one of the widest phenomenon which is currently there on the planet: internet. One aspect of internet is to increase one’s business potential through reviews and there are many sites present on the internet which offer its services to people to express their opinion and experiences about any business through writing or posting a review. However insignificant it may sound but it is true. It does have an impact.

The Story

Let’s understand this through a story. So, the story goes like this that one day there were two friends Pierre and James who were looking for an online site where they could book there flight tickets online.

So, they searched the internet and found two different sites which promised to sell online flight tickets at the cheapest airfares. Pierre booked through one and James used another website for booking online tickets. What happened that Pierre got the same deal at a much cheaper price whereas James got it at approximately 20% higher price which was totally unacceptable for him. He felt cheated.

So, he decided that he would be doing what he could do as a customer given the circumstances. Certainly, he could not charge back as the deal had been closed and the option of suing was long gone in the past. So, he went to their website and posted a review about the agency using his freedom of speech and he did the same on many other reviewing sites as well about that particular agency. Interestingly, what he found out was that there were many reviews of the same travel agency which were listed on the websites. Some were bad and some were good too and he observed another peculiar thing and it was that the reviews had the power to influence the decisions of other people as well. On some reviews there were likes and on the negative reviews there were negative comments of people agreeing with the reviewer that how bad the certain company was and how good a certain company was in terms of providing its services. It was all about the experience of the customer.

The Conclusion

With this we can extract certain important points as our conclusion regarding the importance of reviews:

• Reviewing is crucial for businesses.

• Reviewing can help and win first time customers.

• It is imperative for overall sales strategy.

• It can prove to be helpful in doing conversions for the business.

These are some of the subtle yet impactful characteristics of the power of reviewing and expressing one’s opinion on the internet regarding a particular product or service.

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HiCinko is one of the leading online travel agency working in an out of the box manner for its clients, exclusively making the subtle experience of traveling not just effortless and efficient but also fun and highly innovative; thus, helping the clients in finding their much desired traveling destinations, giving them an opportunity to breathe in the cool and rejuvenating air of their dream places which they wanted to go to and experience, perhaps, from a very long time. At Hicinko, we basically are known for bridging the gap between the traveler and the destination which is somewhat a noble thing to do. For Hicinko, client satisfaction is always on high-priority. You can visit HiCinko for making your flight reservations
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LLC, HiCinko (2017, June 17). IMPORTANCE of REVIEWS FOR ONLINE BUSINESSES. Retrieved June 26, 2017, from
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