Tell me about Eid Al Fitr?
Eid Al Fitr means ‘The Festival of the Fast Breaking’ and occurs every year at the close of Ramadan to mark the beginning of the Islamic month of Shawwal. Eid Al Fitr is a time to show love, kindness and honour to Allah, your family and others. Traditional celebrations will be held throughout the Emirates and many houses and buildings will push the boat out in terms of lights and decorations. The traditional greeting is ‘Eid Mubarak’or ‘Happy Eid’ and during this time Muslims will visit with friends and family to celebrate the completion of another Ramadan. Just as Ramadan isn’t just about the physical effects of fasting, so too is Eid not just about recommencing your normal diet, but also an opportunity (that is greatly encouraged) to forgive and forget any arguments or resentments from the previous year.
A Time for Charity
During Eid, and Ramadan as well, it is customary for Muslims to participate in charitable activities or make a donation to the poor and needy known as ‘Zakat’. There are many initiatives and opportunities for charity donations or voluntary work around the UAE and we have a couple of suggestions if you still wished to help:
One of our favorites is the ‘Ramadan Fridge Sharing’ Initiative. If you haven’t yet come across this, hundreds of fridges have been donated across the UAE and are being filled on a daily basis by thousands of volunteers to provide much needed food and drinks.
This year, we have even got involved as well! We partnered with Pink Mango to offer ‘Gifts for those in Need’. At this time of the year, everyone deserves to be spoilt, and for many this is an indulgence they can’t imagine affording. Now you can bring them joi and put a smile on their face with a touch of luxury goodness. Spread the joihere.
The Art of Gifting
The nature of Eid and the holiday that surrounds it will make plenty of time for visiting and celebrating with friends and family. Gifting to children and family during Eid is traditional and naturally we wish to bring presents when being hosted, whichever your need, joi has just the thing to make sure you don’t end up with the wrong gift!
For the ‘I can’t be with you, but I want you to know I am thinking about you’
Whether you are unable to travel this year, or simply desperate to avoid traffic, we have the perfect selection of gifts that will ensure your recipient knows how much they mean to you. What could be better than ‘The Great Hugger’ bouquet? As the name suggests this is a bouquet that will impress, delight and stick around for a long time! Team it with a personalised video message on our joiCam and it will be like you actually were!
For the ‘my family love eating, the better it tastes, the better I look….’
This is a job for our gourmet section isn’t it. (Let’s face it, you knew that one was coming didn’t you!) Our deliciously moreish treats will make you the most popular person at any gathering or guarantee a heartfelt thanks coming your way from any chocolatastic delivery. Our unforgettable Confetti Cake from the genius bakers at Magnolia couldn’t convey a message of celebration more! Perfect for sharing time with the family who will marvel at its beauty and love how delicious it is! Satisfy all the different tastes in your family with a treat from Brownie Blues – ‘I Want Them All’. Their brownies are to die for! Finally you can choose a truly gourmet option from jones the grocer, especially if your family is more savoury than sweet, the fabulous Cheese, Glorious Cheese hamper! This will keep everyone busy for hours!
(Ps this one can also be claimed for individual ‘I just want to curl up on my sofa and watch rom coms with my days off’ purposes as well!)
For the ‘I have been invited to a friend’s house for Eid and I want to make sure to get the absolute RIGHT present so I don’t look stupid or ungrateful!’
We get it. It happens to us all. Getting invited places is really fun, but it can be a little stressful if you want to make sure to make a good impression. First off, if you have been invited for an Eid celebration, do not worry, your hosts will be hugely welcoming and they are looking forward to having you, not thinking about what you will or will not bring. That said, there is no substitute for good manners so we have a few gifts guaranteed to show your appreciation. You could opt for traditional flavours with Gifts of Arabia, containing Dates and Date Syrup, Local Honey, Camel Milk and Lavender and Rose Soap – enough to melt the heart of any hostess. Or try something unique and special with our Camel Milk Chocolates by Al Nassma – perfect for sharing and discovering!If you want to make a really big impression, our Ramadan Fruit Bouquet courtesy of Edible Arrangements is quite the grand gesture and you are guaranteed to be the talk of the party!
Eid Mubarak Everyone!