Isnare Free Articles
Authors Contents [Add OpenSearch]
Distribute your articles to more than 6,000+ sites and 40,000+ email group publisher subscribers for as low as $2 / article...
Index  Article Directory  Marketing
Embed this Article  
Asha Prakash

Asha Prakash x 1 articles

Liked the article? Consider buying me a beer!

Most Recent Videos Most Recent Videos

So you are thinking, ruminating, wondering, thinking really hard some more on whether you should build or invest in an email list to go with your business website. Well, here’s the answer for you: Yes!!!

Here’s why:

A good email list forms the foundation of a successful business campaign for your business

The email list mostly consists of subscribers who are interested in your website happenings

Now that you have decided to go get that email list done, you can choose to either:

Hire someone to build an email list for you o

Develop an email list by banking on your website viewership and visitors.

Subscription is one of the foolproof ways to develop a mailing list if you choose to adopt the DIY approach and build your own email list. This is pretty straightforward and easy, as far as methods go, and you have the advantage of developing of people who are interested in what you have to say.

However, if you choose to be dormant and just have a “Subscribe to our newsletter” link included at the bottom of the page, it is not going to help. The list below takes you through different tried and tested strategies that will help you build that invincible mailing list.

Bring out those pop ups:

Come on, don’t be shy, get those popup windows to work for you. Yes, they might be annoying; yes, they can look intrusive; but they are one of the most effective ways to get the website visitors to subscribe to your website newsletter. Better still, track your page views to identify the pages that garner the maximum viewership and set up pop ups that are specific to the topics covered in that specific web page. It might sound like a lot of work but readers tend to respond better if they get the feeling that you are serious about what you do and want to genuinely help them.

A little nudge goes a long way:

A lot of times, your readers’ interest wanes from the time taken to sign up for the newsletter to actually clicking that “Subscribe” link that lands in their inbox. Set up a reminder that will tell them about the email that they got to look out for and click on to ensure that their subscription is confirmed. You need to keep their attention focused on completing the steps involved in completing the subscription. You can choose to visually walk them through the confirmation process using screenshots and sending reminders to ensure that they complete subscription. However, remember that time is ticking and you need to get that subscription link clicked before the clock strikes twelve, or in this case, within twenty four hours window.

Connect with your users:

Think back to some of the memorable offline real world interactions that you’ve had with people normally. Familiarity would be a common thread that would have tied together all your interactions with these people who were previously strangers to you. If you want to bring in more subscribers into your mailing list, milk the basic human need to form a connection. Use the subscription pop up boxes as your elevator pitch to tell the viewers why they must absolutely sign up for your newsletter and be BFFs forever. Or how much they’re missing out because they are not signing up. Or how sad you are that they are not signing up. You get the drift of things here, don’t you?

Use the Ignoramus trump card:

So, your readers don’t want to be BFFs? That’s alright, because we have the Ignoramus card to play. No one wants to miss out on something that might benefit them or better still, might be the best deal of the decade. No one likes to feel that they missed on a great offer. If the subscription link gives them the feeling that not subscribing is going to be a bad move, it will act as a natural motivator to clink on that subscription link. Depending on subject at hand, zero in on a tag line that will act as the key motivator and there you have it, your motivator that will help win over more subscribers.

Why should I subscribe?:

Any viewer, in order to convert to a subscriber, should realize that this subscription is going to bring them benefit of some sort. Throw in a free eBook, tutorial or tips and best practices information along with the subscription link so that your website visitors feel that they are getting more out of the subscription than you are.

Use your social media channels to gain more subscribers:

It wouldn’t be in your best interest to depend upon only your website to build a strong mailing list. Use your Facebook, twitter and Instagram accounts to bring in viewers to your website who can then be converted to subscribers. This would be a fairly simple and straightforward option to adopt because your followers on the social media channels are already interested in what you have to say and offer.

Give your readers the feeling that subscribing is their choice:

Surveys indicate that participants’ responses turn out to be increasingly positive when they are given the choice and are allowed to make a decision all by themselves. Of course, you need to decide on what the alternate option would be and whether it is an option at all. You need to create the illusion of a choice where subscribing to the newsletter ends up being the better one at any given point. The option given can be silly or guilt inducing or impossible but place it there to lighten the conversation and get the subscription done.

Gather your people:

Bringing together people working within the same industry through guest posts, tags and hashtags help bring in more viewers to your website. When industry experts recommend your website, it automatically builds your brand value and authenticity. Your credibility and reliability builds when it is backed by favorable recommendations from market experts within your industry. This in turn also helps to increase the number of subscribers who register for the newsletters.

Include Subscription link in pages with maximum traffic:

As a website owner, you will have access to identify the pages that bring in maximum traffic to your website. You can milk this information to build your subscribers’ mailing list by embedding the Subscription link within these pages. Additionally, adding a Subscription option within your About page is also a good way to bring in subscribers. About Us almost always is the one page that helps create familiarity and connection between you and your viewers/readers. Use that warm fuzzy feeling connection brings and set up your “Subscribe Now” option right where it counts.

Use social influencing to encourage:

Researchers have commented that social influencing helps to encourage people to follow the crowd, in a sense. You can use social influencing in the form of other subscribers’ opinions or recommendations to encourage your website visitors to subscribe to your newsletters. User testimonials is yet another social influencing technique that can be used to encourage your website viewers to subscribe to your mailing list.

Use surveys, statistics and percentages to your advantage:

People the information shared as part of surveys and statistics 90.99% of the time. Jokes apart, statistics and surveys can be used to support why your visitors should subscribe to your mailing list. However, do remember that you should have substantial number of unique visitors and a good conversion rate in order to use this as a strategy. If your website is still building up its visitors numbers, a better idea would be to stick with social influencing and user testimonials.

Use your Comments box wisely:

You need to understand that not all those who visit your website are going to drop in a comment or share their views with you. However, if you have readers/visitors who are willing to share their opinions, that is an indicator that they are invested in the topic at hand and is interested in what you have to say. A wise move would be to use this to your leverage and include a Subscription link in your Comments box as well as in your Reply template. This way, you are approaching people who are interested and inclined to be long term visitors to your websites and converting their interest into subscription.

Bring in some graphics:

It is important that you retain the attention of your website visitors until they reach end of the page and click on that Subscription link. It is not as easy as it sounds because internet, let’s face it, has shortened our attention span considerably. So, how do we get around this? By bring in some movement, in the form of graphics, that’s going to set you Subscription pop up window and button apart. Sometimes, all it takes is a little animation, gif or a change in the color pattern applied through the website to bring your viewers’ attention to the Subscribe button and get that link clicked

Keep it light:

Don’t make your Subscription link look like they’re signing their soul off to you, or something along those lines. Keep the tag lines and wordings simple, light and playful so that your visitors don’t end up feeling like they are making a decision of gravitas when they are subscribing to your newsletter. You can also use a straightforward Call to Action catchphrase rather than passive “Subscribe Now” in order to create a sense of urgency and action and get those subscriptions in.

Make those polls work:

If you have a survey or poll included on your website and use it only to get your visitors’ opinions, think again. Survey and poll pop ups can also be used to gain subscribers with a little tweaking. You can include the Subscription link within your poll to ensure that they get to leave a positive review and subscribe to your future newsletters at the same time. If that’s not killing two birds with one stone, I don’t know what is.

Use teasers like a boss:

You have seen what teasers can do when it comes to building anticipation and interest towards a certain topic. You can use the same method to get your website visitors to come back for more. Bring in that stopwatch, hour glass and ticking clock and shout out about the groundbreaking topic you’re going to post next. The building anticipation will keep your visitors’ interest high and help get them subscribe to your newsletter just so that they have the front row seats when it happens.

Research about your competitors’ methods:

It might sound a little sneaky but all you are doing here is weighing the different options that your competitor websites are adopting to bring in the traffic. There are various online tools that will help you find out about your competitors conversion methods and the success these methods provide. These tools will help you level the playing field and help you identify what might work for you and what might not.

Use the double step method:

How many times does someone who has already completed one or two steps in a multiple step action and then dropped off? Not many?; that’s what I thought. The double step method ensures that your visitors invest their time and attention towards subscription. Nine out of ten times, a visitor who has clicked the link to download that E-book or PDF document is going to follow through and complete the subscription process.

These are a few strategies that have been successfully tried throughout the years to gain maximum subscribers and create that mailing list. However, this is not a conclusive list and only acts as a pointer in that direction. You would be the best person who would be able to judge the kind of traffic that your website gets. You can use this information to come up with new and versatile strategies that will help increase the traffic and subscription to your websites in the long run.

Rate this article:
6 years of Experience in Email marketing, helping and finding new ways to generate high ROI on email campaigns, looking for more information, advice on email marketing is free but not the opt-in email data :) for more information you can visit
Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute's support or sponsorship for this article. is an article publishing service. Please read our Terms of Service for more information.

Most Recent Articles

Kitchen Decoration Process

An Article by Hasan Sarker in Home Management

6 hours ago

The kitchen is not a simple stack of cabinets, hoods, stoves and electrical appliances, but is combined with the whole kitchen environment to create a pleasant and enjoyable living space. But the face of the kitchen decoration is a lot of people can start, just hydropower transformation of this one problem can be stumped a lot of heroes, so a clear and practical kitchen renovation Raiders is even more important...

How to Find Best Contractor Payroll Management Solution in Australia

An Article by Tristan T in Business Management

9 hours ago

Now-a-day, every organization has its own unique set of head - Basic salary, Allowances, and Reimbursements. In addition to these there are sometimes variable earnings, and deductions in payroll. Additionally, there could be out of payroll payments that need to be paid once in a while. Then there is the concept of benefits which could be in or out of payroll too...

How Audio Books Can Help You in Your Workout

An Article by Jawed Smith in Computers and Technology

1 day ago

There's no doubt about it. Audio books have made life a lot much easier. For those people who want to exercise to remain in excellent shape, audio books can assist us to accomplish this with less tension. Normally people think audio books are very expensive or very monotonous. That's not actually true...

RevenueHits Review Earne – Make $800 Per Month

An Article by Sabrina Akter in Travel

1 day ago

earneRefresh: There's a mid year promo that you should exploit at the present time. In the event that you join BEFORE July fifteenth 2017 and begin acquiring with Revenuehits you will get an additional reward. Here are the terms:• A new Publisher who will – join to RevenueHits, utilize the stage for a time of 1 month and reach no less than 1000 USD in Revenues – will be remunerated with 100 USD Sign-Up Bonus;• A new Publisher who will – join to RevenueHits...

Omega De Ville Prestige Co-Axial Chronometer Automatic Power Reserve 424. Men’s Watch| a Classic Returns in a Modern Disguise

An Article by Jason Ca in Entertainment

2 days ago

The bottom line:The Omega De Ville Prestige Co-Axial Chronometer Automatic Power Reserve 424. 20. 37. 20. 02. 001 Men’s Watch mixes olden looks to a new design and offers a lot to enjoy. Its noticeable quirkiness is way apart from what you usually find in the mainstream brands and is free from the unnecessary conservatism...

What Are the Benefits of Aluminium Shutters?

An Article by JOSEPH ZAMMIT in Home Management

2 days ago

Aluminium is a strong and durable material that is ideally suited to external applications. It does not warp or become brittle like wood, it does not rust like iron and is perfectly suited to the harsh Australian weather conditions. It therefore follows that aluminium shutters are the best window covering option for your home...

2017 NS0-191 Dumps NCSE NS0-191 Exam Questions NetApp NS0-191 Practice Exam

An Article by Delia Green in Computers and Technology

2 days ago

NS0-191 exam is a new turning point in the IT industry. Killtest is a site that comprehensively understands the Network Appliance NS0-191 exam. Killtest is recognized as the leader of a professional certification exam, it provides the most comprehensive Network Appliance certification standard NS0-191 Dumps NCSE NS0-191 Exam Questions NetApp NS0-191 Practice Exam...

Why Quality Content is Important For Your SEO

An Article by Kate Cage in Internet

2 days ago

Search engine optimization is an important part of your business content marketing strategy. It influences your position in online search results, allows you to generate more traffic, and consequently helps you generate more leads. In other words, SEO helps your business grow. But there is a catch, you need to create quality content in order to implement SEO in the best way possible...

Healthy Employee, Productive Employee

An Article by Arati Shah in Wellness, Fitness and Diet

2 days ago

The growth of an organisation is determined by the productivity of their employees. The productivity is achieved when the employee is focused, healthy and has a positive competitive work environment. A healthy human state leads to low absenteeism and better work quality and output. Employee productivity has a direct tie to company wellbeing and the bottom line...

Lesser Known Facts About Kanwar Yatra

An Article by Devendar Agarwal in Religion

2 days ago

Facts about Kanwar YatraSawan is here. Sawan is synonymous with Lord Shiva and his worshippers, also known as Kanwariyas, they travel to places like Haridwar, Allahabad, Gaumukh, and Gangotri in Uttarakhan and Sultanganj in Bihar to get Gangajal, i. e. the holy water from the river Ganaga, to offer to Lord Shiva...

Modern Home Architecture & Decor Trends of 2017

An Article by Bimal Hegde in Real Estate

2 days ago

If you plan to buy a property in Bangalore, you surely want to keep yourself updated about the latest trends in architecture and home decor. There are plenty of 2/3bhk flats in Bangalore available for sale, but you would want to buy one that is trendy, contemporary and well designed. So, what are the residential architecture and decor trends for the year 2017...

Developing Mobile Apps 70-357 Braindump

An Article by Kruis Barry in Education

2 days ago

You can choose Passcert Developing Mobile Apps 70-357 braindump for your 70-357 Certification Exam. Passcert Developing Mobile Apps 70-357 braindump are prepared by IT Professionals. We are strongly confident that you will pass your 70-357 exam the first time. With our complete Developing Mobile Apps 70-357 braindump, you will minimize your Microsoft cost and be ready to pass your 70-357 exam on Your First Try...

H12-321 HCNP-WLAN-CEWA Exam Practice Test

An Article by Kruis Barry in Education

2 days ago

If you feel that you purchase Passcert H12-321 HCNP-WLAN-CEWA exam practice test, and use it to prepare for the exam is an adventure, then the whole of life is an adventure. Gone the furthest person is who are willing to do it and willing to take risks. Not to mention that Passcert H12-321 HCNP-WLAN-CEWA exam practice test are many candidates proved in practice...

Why Marketing Your Book is Important

An Article by Author John Fleming in Marketing

2 days ago

There are between 600,000 and 1,000,000 books published every year in the US alone. On average, they sell less than 250 copies each. With these given data on book publishing, what will you do to make you and your book stand-out. The answer is marketing. With the fast-paced book competition around the world, you need to engage yourself in the hands of the powerful marketing...

Ski and Snowboard Carriers Perfect Solution For Transporting Your Snow Gear

An Article by Tony Bulic in Travel

3 days ago

With projections and unique shapes, one cannot deny that skis, snow boards and allied snow gear just don’t pack up well. Some are undeniably long, some gear is squat and wide or bulky. Trying to fit them all into the meagre storage space of any car is going to be a challenge – they simply occupy too much space...

MLA Style Citation:
Prakash, Asha "Building an Email List: Here’s Why?." Building an Email List: Here’s Why?. 14 Jul. 2017 23 Jul. 2017 <>.
APA Style Citation:
Prakash, Asha (2017, July 14). Building an Email List: Here’s Why?. Retrieved July 23, 2017, from
Chicago Style Citation:
Prakash, Asha "Building an Email List: Here’s Why?." Building an Email List: Here’s Why?
Copy and paste the code below to embed this article:
<a class="embedly-card" href="">Building an Email List: Here’s Why?</a> <script>!function(a){var b="embedly-platform",c="script";if(!a.getElementById(b)){ var d=a.createElement(c);,d.src=("https:"===document.location.protocol?"https":"http")+"://"; var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);</script>