Isnare Free Articles
Authors Contents [Add OpenSearch]
Distribute your articles to more than 6,000+ sites and 40,000+ email group publisher subscribers for as low as $2 / article...
Index  Article Directory  Internet
Embed this Article  
Helen Cox

Helen Cox x 382 articles

Liked the article? Consider buying me a beer!
$

Internet Articles More On Internet

More From The Author More From The Author

Search engine optimisation, known in short as SEO, is considered to be one of the most cost effective promotional tools in the marketing sector and when you think about the fact that 85% of your customers will have most likely found your site via a search engine or a directory then you will appreciate how important good SEO is to get your business ranked highly in the search engine results.

The term SEO refers to search engine optimisation and search engine optimisers, who are a team of industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term search engine friendly may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimise.

The practice of search engine optimisation is all about making sure that the website evolves and grows. The way of doing this is by modifying both the internal and the external aspects of a site in order to increase the traffic that a site receives from search engines. Search Engine Optimisation (SEO) is a very broad field, with various aspects encompassing a variety of disciplines ranging from Web design and development to public relations.

Below are just a few examples of the main aspects that are involved in the search engine optimisation process:

• Meta-tagging

• Re-writing your URLs

• Image optimisation

• Page Rank sculpting

• Copywriting

• Web usability

• Branding

As the Internet has grown into the competitive market that it is today it has become an essential way of increasing revenue and generating commercial success online. This commercial success is best achieved through the process of search engine optimisation; however the use of SEO should include the latest ethical techniques, which is known as white hat SEO. This white hat SEO produces results that last a long time. It is about creating content for users not search engines. In many ways SEO is similar to web development that promotes accessibility and it is not just about following guidelines. As with all things white hat SEO has an opposite, known as black hat SEO. Black hat SEO attempts to improve rankings in ways that are disapproved of by search engines. Search engines may penalise sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

Search engine optimisation is about more than fixing Meta information and writing content; it’s about research and analysis. You need to know what a website should display and then apply this to the site to give it the best possible chance of succeeding within the search engine results.

Helen is the web master of Search Solutions, specialists in all aspects of performing Search Engine Optimisation.
Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.

Most Recent Articles

What About Breakfast?

An Article by Michelle Stewart in Wellness, Fitness and Diet

3 hours ago

What’s for breakfast. It is National Breakfast Month and the question is what are we eating. I share with my clients that it is not necessarily when you eat, but what you eat. It is important to eat something to fuel your body as your day starts. Research shows that eating breakfast can aid in improved performance and concentration in both the conference room and the classroom...

The Smart World of On-demand Rides Takes a New Twist

An Article by Melvin Boughton in Computers and Technology

4 hours ago

Technology is a wonderful thing. I remember when I was awed just by the sight of a standalone computer a lifetime ago. The internet was another thing I was dazzled by. I just could not imagine how I could find anything and everything on it. In those days to own a computer was a luxury. Only the elite class had one...

C5050-408 IBM Certified Mobile Application Developer - Worklight Foundation V6.2 Exam Questions Killtest

An Article by Delia Green in Education

9 hours ago

Purchase C5050-408 IBM Certified Mobile Application Developer - Worklight Foundation V6. 2 exam questions today, simply put, Killtest is your key to opening up new doors for a brighter future. The new offerings are the culmination of IBM experience in delivering innovative technology solutions, as well as providing the C5050-408 IBM Certified Mobile Application Developer - Worklight Foundation V6...

OG0-091 TOGAF 9 Part 1 Practice Test

An Article by Kruis Barry in Education

10 hours ago

In order to pass The Open Group certification OG0-091 exam, selecting the appropriate training tools is very necessary. And professional OG0-091 TOGAF 9 Part 1 practice test is a very important part. Our Passcert can have a good and quick provide of professional study materials about The Open Group certification OG0-091 exam...

Earn Proficiency With 200-105 Practice Tests

An Article by Eugene A. Hilson in Internet

10 hours ago

Do you intend to succeed in the information technology industry. If yes then it would be excellent if you can get the 200-105 Certification that can help you make it big in this competitive industry. 200-105 or Interconnecting Cisco Networking Devices Part 2 is one of the best certification offered by Cisco...

1Z0-807:Something About (Java EE 6 Enterprise Architect) Exam

An Article by Eugene A. Hilson in Business

10 hours ago

OverviewThis examination integrates a 1Z0-807 Training equipment for Oracle Certified Master certification in Java EE 6 Enterprise Architect along with Java Enterprise Architect Master Assignment. If you’d like to bring your career as Java developer, you have to gain recognition, which Java certifications could provide...

How to Block and Unblock Email Address in Yahoo Mail

An Article by Kathleendavid David in Internet

12 hours ago

Are you receiving a constant email from someone you don't wish. If your answer is yes, then you can block any email address from the settings in Yahoo Mail. In case you are unable to block the particular email address or wish to unblock the mistakenly block email address, you need to just get connected to a certified Yahoo technician...

The IPhone 7 & IPhone 7 Plus Are Finally Here!

An Article by Sky Phonez in Computers and Technology

24 hours ago

Obviously, the iPhone 7 and iPhone 7 Plus are fundamentally what we've been considering for whatever length of time that six months. They resemble a year back's models, just with changed internals, a significant new camera and a few new shading decisions as "Immaculate dark" and "Dim". Neither one of the handsets has a 3...

No Guarantor Loans - Get Your Funds Without Any Compulsion

An Article by Jenni12 Powell in Finances

2 days ago

Credits are not only the method for exchanging cash from the bank to the borrower. Truth be told is the long haul standing and a human relationship, which is associated however the method for financial loaning. The no guarantor loans are shrewd loaning course accessible nowadays from online credit moneylenders...

Things to Know About Medical Credentialing Services

An Article by Mike Wilson Mike Wilson in Medical Business

2 days ago

With the changes that have taken place in the health industry it is necessary to verify the credential of the professional in this field. Confirming the veracity of doctors is possible with the help of medical credentialing services and it has proved effective. Today it is necessary for every doctor to have a copy of medical credential to confirm that the doctor has the required knowledge to carry out practice in this field...

A Guide to Selecting the Jewelry Store Management System

An Article by Rohit1 Mishra in Business

2 days ago

Relationship management system is a need to make your business organized. But, when you start searching the same, you will get many organizations that offer the same. Now, the question is how you select the best. It can be possible some of the organizations offer you the best deal. So, here you have to make you own requirement list and depending on the same, you should try to find the best system that helps you in the growth of the business...

My Top 3 Grand Canyon Skywalk Helicopter Tours

An Article by Rhegie Taylor in Travel

2 days ago

If you're visiting Las Vegas, you will most definitely want to experience the Grand Canyon Skywalk. True, there are multiple ways to visit, but the best is by helicopter, of which there are a number of terrific options. Top-Rated Tour First, there's the basic Skywalk helicopter. This one takes off from Boulder City, which is a suburb of Vegas...

The 4 V’s of Big Data

An Article by Zarantech Llc in Education

2 days ago

In today’s world, Big Data refers to both structured and unstructured volume of data that inundates a business on a daily basis. Over the last decade, companies have built data warehouses and business intelligence systems to secure the data. Many global manufacturers produce huge quantities of data that needs to be analysed for business requirements...

Get Instant Solution For All Flash Player Issues With the Expert Assistance of Adobe Customer Service Number

An Article by Adam R Smith in Computers and Technology

3 days ago

Adobe Flash is one of the most heavily used programs for the creation of animations, pop-ups, browser games, mobile applications, desktop applications, etc. Flash is a multimedia software platform which allows rich content like audio-video and animations to run on your system. We all use Adobe Flash knowingly or unknowingly because it runs videos online and helps you view websites with rich content...

Enjoy a Wealth of Benefits by Using Limo Rentals in Phoenix

An Article by Jordan I. Paige in Medicines and Remedies

3 days ago

Whether you’re planning a wedding or to attend a formal event, booking a Limo Rental in Phoenix must be on your to-do list. When the success of your evening hinges on appearance and reliability, call on a quality company to provide impressive, punctual, and safe transportation. Impress Your FriendsOne of the most important things that you seek to gain through Limo Rentals Phoenix is an impressive appearance...

FUTURE of FASHION

An Article by Liya Joseph in Internet

3 days ago

The fashion industry with its ever changing trends has had a big role to play in pollution of the environment. But with growing awareness among the consumers, many apparel manufacturers have switched to employing eco-friendly methods of production. However, the designs along with types of fits have gone through various drastic changes in the last few years...

Discovering the Right Joint Replacement Surgeon

An Article by Andrew Yule in Business

3 days ago

Finding out that you need to have an operation can seem frightening. In order for you to be able to fact whatever is coming your way you need to trust in the hands that are guiding you there. This means that you have to make sure that the surgeon that you are choosing for your joint replacement surgery is someone that you feel comfortable with...

How to Get the Most From Your Charter Bus in DC

An Article by James L. Ramos in Business

3 days ago

With a Charter Bus Rental DC, your experience can be destroyed or enhanced, depending on the quality of the service. Companies lacking concern for customers, failing to adequately train and vet chauffeurs, and using older, worn out vehicles will result in an event that you’d rather not remember but probably can’t forget...

The Future of Pre-Engineered Buildings in India

An Article by Sunil Srivastava in Business

3 days ago

Steel is one of the most preferred materials for construction due to its several advantages such as quality, aesthetics, economy and environmental conditions. This specific concept tends to have a great scope in India, which can really fill up the serious shortage of educational, housing and health care institutions, airports, railway stations, cold storages, industrial buildings etc...

It’s Summer Camp Season – How Will Your Kids Get There?

An Article by Alice Sutton in Parenting

3 days ago

The school was about to end and summer holidays were now in the row and my blood pressure was going high with the thought that the kids will be at home for six long weeks. For kids, the summer break is an exciting time as no homework and lots of freedom–for working parents, it’s a bit of a nightmare as we need to find something to keep them occupied...

BUY CHEAP PENEGRA ONLINE to TREAT MALE IMPOTENCE

An Article by Lesa Thomas in Medicines and Remedies

3 days ago

Penegra online for men product applied for male impotence. Penegra contains the main ingredient Sildenafil Citrate. Sildenafil Citrate performs as PDE-5 chemical. You will get an erection just by getting Penegra 100mg and it will also continue to perform only if you are sexually thrilled. Dosages of Penegra 100mg for men• Take maximum suggested amount is 100 mg once per day...

ZoomBusinessRelocation Offer Secure Office Relocation Service

An Article by Suliman Mossab in Business

3 days ago

Offering a zero-error execution within tight deadlines and slim budgets. ZoomBusinessRelocation helps you save on the hours. Wasting working hours in the moving process is bad for your business and ZoomBusinessRelocation understands that. Office relocation is inevitable for all; it’s just a matter of time...

Why do You Need to Shift Your Focus Towards Interactive Content Marketing?

An Article by Magic Software in Internet

3 days ago

We all have been constantly creating the same old tiring and uninteresting contents, emails, landing pages and other content forms and have been walking with the crowd. But, today if you want to stand out of the crowd, you need to be different and better. Today, if you want your inbound marketing strategy to be more effective and focused, then you need to shift your focus...

How Your Charter Bus Rental DC Can Make a Difference in Your Experience

An Article by Marwan Khatar in Business

3 days ago

With a Charter Bus Rental DC, your experience can be destroyed or enhanced, depending on the quality of the service. Companies lacking concern for customers, failing to adequately train and vet chauffeurs, and using older, worn out vehicles will result in an event that you’d rather not remember but probably can’t forget...

Revolutions-Per-Minute (RPM) Sensor Has Important Role in Aircraft

An Article by Joseph Polizzotto in Computers and Technology

3 days ago

Instruments inside an airplane’s cockpit are your medium to communicate with the airplane’s engine and keep a check on its overall health and performance during the flight. The RPM sensor thus makes for a vital component in your instrument panel, keeping you aware if you are within the operating limits as you are gunning the engine...

MLA Style Citation:
Cox, Helen "Search Engine Optimisation – Helping Your Website Climb the Search Engine Results." Search Engine Optimisation – Helping Your Website Climb the Search Engine Results. 24 Aug. 2008 Isnare.com. 27 Sep. 2016 <https://www.isnare.com/?aid=287507&ca=Internet>.
APA Style Citation:
Cox, Helen (2008, August 24). Search Engine Optimisation – Helping Your Website Climb the Search Engine Results. Retrieved September 27, 2016, from https://www.isnare.com/?aid=287507&ca=Internet
Chicago Style Citation:
Cox, Helen "Search Engine Optimisation – Helping Your Website Climb the Search Engine Results." Search Engine Optimisation – Helping Your Website Climb the Search Engine Results Isnare.com. https://www.isnare.com/?aid=287507&ca=Internet
Copy and paste the code below to embed this article:
<a class="embedly-card" href="https://www.isnare.com/?aid=287507&ca=Internet">Search Engine Optimisation – Helping Your Website Climb the Search Engine Results</a> <script>!function(a){var b="embedly-platform",c="script";if(!a.getElementById(b)){ var d=a.createElement(c);d.id=b,d.src=("https:"===document.location.protocol?"https":"http")+"://cdn.embedly.com/widgets/platform.js"; var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);</script>