Isnare Free Articles
Authors Contents [Add OpenSearch]
Distribute your articles to more than 6,000+ sites and 40,000+ email group publisher subscribers for as low as $2 / article...
Index  Article Directory  Internet
Embed this Article  
BW Griggs

BW Griggs x 3 articles

Liked the article? Consider buying me a beer!
$

Most Recent Videos Most Recent Videos

Adsense blindness is a topic that is becoming more relevant with each passing day based on the enormous success of Google’s Adsense program. The amazing success of the Adsense program has led to what seems like universal adoption of Google’s ad serving technology. The problem is that the ubiquity of Adsense is causing more and more people to unconciously filter Adsense ads as they view websites. The question that this article seeks to answer is what can be done to recapture the revenue that is being lost?

In a word - experiment. Gone are the days when you could throw up some great content and cash in by throwing some Adsense panels above the fold integrated into your text. The mantra of the past couple of years has been blend - blend your Adsense panels into your content. Common wisdom and experience dictated that the closer your Adsense panels resembled your content, the better your click-through ratio. Trick the user and all that…

This strategy will suffer from lower and lower conversion rates on high-value content sites with a high returning visitor rate. You see, the more familiar a reader is with your site and its layout, the easier it is for her to identify your Adsense panels and filter them in favor of your content. This is not a new trend; it is simply the culmination of several factors.

First, Adsense has achieved world domination or something close to it. Adsense is everywhere and its format is static and unchanging. There are only so many panel sizes and each of them is branded plainly with Google’s label. Sure, you can vary colors, borders, and link colors but that darn Google name is still tacked on to the corner of every panel. Second, Internet adoption rates in the English speaking countries is slowing. With less new users coming online each day the pool of Adsense neophytes is shrinking. Every day a larger percentage of users become desensitized to the presence of Adsense and that Google tag on the corner of each panel. Finally, as I previously mentioned, if you provide high-value content your readers will return and the more familiar a user is with your site, the easier it is for her to filter your Adsense ads.

What can be done to turn the tide back in the favor of the humble website owner? Don’t be afraid to experiment with Adsense. While the panels remain relatively static you can vary colors and borders. The key with experimentation is to make subtle changes. Your Adsense panels should continue to blend with your content overall. Well blended content captures new readers every time. What you want to do is create a situation where the user, especially returning readers, stop and process your changes. You want her mind to note that the Adsense panel is different but only slightly. Those borders that everyone matches with the page’s background color can be made to be slightly darker or lighter than the page background color. Nothing too garish mind you - just a slight difference that makes the reader pause and consider what she is being presented with.

The same approach can be applied to text color and link color. Subtle changes can work wonders for improving click-throughs. The idea here is that we have trained the reader’s mind to expect Adsense panels to be blended very deeply into our content. Now, their mind is presented with panels that are standing out just a little more than usual and once they notice this, they will process the Adsense text and hopefully click-through.

Varying the panel type and size you are using can also help to improve your click-through ratio. Every change you make to your site layout causes readers to work at processing the changes this requires attention. This simple act draws the reader’s attention to the panels and hopefully creates a click event. The key to sucessful testing is to make only one change per day so that you can effectively assess what effect the change has. If you make two or more changes you will have no clue which change caused your reader’s behavior to differ from the past. My Adsense resources page listed below has some great pointers concerning how to effectively test changes to your Adsense panels.

My next suggestion will shock and anger many - heresy some will claim but I stand by it nonetheless. There are other options! Adsense isn’t the only game in town. In fact, there are thousands of other fine affiliate programs that you can join and integrate into your content right along with Adsense. Granted, you will have to work a little harder and this is the true evil that Google has perpetrated upon us. Adsense is so easy that we have become lazy in matters of monetization. Break the Google chains that bind you! Do some research. Yes, work and find an affiliate program that matches your niche and promote the hell out of it. I suppose if you are happy with your Adsense earnings you can stick with Google solely but consider the money you are leaving on the table.

Almost any piece of great content can be matched with a suitable affiliate offering. There are literally thousands, perhaps even tens of thousands of affiliate programs available. Find one or two that match your niche and give them the same billing you give Adsense on your website. You might just be surprised. A quarter-per-click is nice when coupled with a conversion rate of 1.5% and some decent traffic but consider a $5 or $10 affiliate commission that only converts ten percent as often. You will quickly discover that adding a program or two has no effect on your Adsense earnings but does provide a welcome new revenue stream!

Rate this article:
Bobby consults and develops but rarely sleeps. He covers several loan payments with his Adsense check each month and he is the author of Affiliate Success: eBay - PHP software for use with the eBay web service API. Adsense blindness resources: http://www.shrubsoft.com/blog/affiliate/adsense-blindness-resources/
Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.

Most Recent Articles

Start School in Time by Using Automatic School Bell

An Article by Vivency Global in Education

1 hour ago

School is first place where children learn discipline, good manners and punctuality. The automatic school bell solutions are really important and makes away from manual errors. Humans may ring the bell at in appropriate time but the machine cannot. The most of the school are digitalized with interactive boards, automatic bells, CCTV and many...

Applying For No Credit Check Mortgage Loan? – Expert Tips to Follow

An Article by Roy Robbins in Finances

1 day ago

Interestingly, the option of no credit check mortgage loan has been made available by some lenders. So, one does not need to undergo tedious process of credit assessment. However getting quick approval for an affordable mortgage no credit check loan is not easy. Some stringent approval criteria may apply...

70-345 Microsoft Exchange Server 2016 Study Books

An Article by Chung Crissler in Internet

1 day ago

Examunion offers you a comprehensive look at the best prospects available in 70-345 exam questions throughout the Industry. Not only will you be given theoretical, but also given 70-345 Microsoft Exchange Server 2016 study books which will give you even more practice than before. Try our Designing and Deploying Microsoft Exchange Server 2016 70-345 exam test today and succeed in your Designing and Deploying Microsoft Exchange Server 2016 70-345 exam...

Microsoft MCSE 70-339 Practice Exam SharePoint Server 2016 70-339 Questions Material

An Article by Chung Crissler in Education

1 day ago

Maybe on other web sites or books, you can also see the related training materials. But as long as you compare Examunion product with theirs, you will find that our product has a broader coverage of the certification exam's outline. You can free download part of Microsoft MCSE 70-339 exam books from Examunion website as a try to detect the quality of our products...

Gain Weight and Build Muscle

An Article by Arati Shah in Wellness, Fitness and Diet

1 day ago

Several individuals do not succeed in their passion to maintain a healthy diet due to the lack of knowledge of eating healthy at work. When at work, many find it difficult to stay committed to a diet plan due to several unavoidable reasons such as colleagues might request to eat with them, availability of lots of delicious food at workplace, etc...

XenApp and XenDesktop 7.6 LTSR 1Y0-202 Questions

An Article by Kruis Barry in Education

1 day ago

1Y0-202 is a challenging exam, with our XenApp and XenDesktop 7. 6 LTSR 1Y0-202 questions; you can feel safe with our question and answers that will help you in obtaining your successful completion of your 1Y0-202 exam. All of our practice exams including the 1Y0-202 exam will prepare you for success...

VSphere 6.5 Foundations Exam 2V0-602 Dumps

An Article by Kruis Barry in Education

1 day ago

Passcert vSphere 6. 5 Foundations 2V0-602 dumps 2V0-602 help you to save a lot of time and effort. You 2V0-602 also use the extra time and effort to earn more money. Passcert provide you the product with high quality and reliability. You 2V0-602 free download online part of Passcert providing vSphere 6...

Citrix Certification 1Y0-202 Exam Answers Passtcert

An Article by Nigel Reyez in Computers and Technology

1 day ago

Passtcert is a website which can help you save time and energy to rapidly and efficiently master the Citrix certification 1Y0-202 exam related knowledge. If you are interested in Passtcert, you can first free download part of Passtcert Citrix Certification 1Y0-202 exam answers on the Internet as a try...

Benefits to Your Wedding Provided by Limo Service in Pittsburgh, PA

An Article by Iris K. Allen in Marriage

2 days ago

Using professional transportation on your wedding day may seem like a given and a basic booking to make, but considering the effect that it can have, you’d serve your wedding day well to be selective with your booking. Find a worthwhile company and secure every wedding transportation need with a suitable Pittsburgh Limousine...

Mark the Family Wedding With a Denver Bus Rental

An Article by Lucille W. Hill in Travel

2 days ago

The obligatory family wedding comes with challenges, but it also offers opportunities. A Coach Bus Denver will make it possible for your extended family to reconnect, save some cash, and all attend the family wedding as part of a group. Take Note of Transportation NecessitiesComprehensive research into all elements of transportation should come before you make reservation from any of the Charter Bus Companies Denver...

Killtest 2017 Microsoft MCSA 70-764 Test Questions Microsoft 70-764 Practice Test

An Article by Delia Green in Education

2 days ago

70-764 Administering a SQL Database Infrastructure is among the many most respected exams so you can get good work opportunities. We can complete devoid of much frantic use the particular help regarding Microsoft MCSA 70-764 Test Questions Microsoft 70-764 Practice Test that are exclusively made for people who will need advice...

2V0-602 VSphere 6.5 Foundations VMware VCP6.5-DCV 2V0-602 Exam Test Prep

An Article by Morris Porreca in Education

2 days ago

About VMware 2V0-602 exam, you can find these questions from different web sites or books, but the key is logical and connected. Our questions and answers will not only allow you effortlessly through the exam first time, but also can save your valuable time. Examgood can provide professional and high quality products...

Citrix CCA-V 1Y0-202 Training Material Pdf

An Article by Morris Porreca in Education

2 days ago

If you are also one of the members in the IT industry, quickly add the Examgood Citrix CCA-V 1Y0-202 preparation guide to your shoppingcart please. Do not hesitate, do not hovering. Examgood Citrix CCA-V 1Y0-202 preparation guide are the best companion with your success. Examgood Citrix CCA-V 1Y0-202 preparation guide are the necessities of each of candidates who participating in the IT certification...

Cisco CCNP Collaboration 300-070 CIPTV1 Exam Dumps Certpark

An Article by Jayson Bowdoin in Computers and Technology

2 days ago

Certpark Cisco CCNP Collaboration 300-070 CIPTV1 exam dumps have a high quality, which its practice questions have 95% similarity with real examination. If you use Certpark Cisco CCNP Collaboration 300-070 CIPTV1 exam dumps to do some simulation test, you can 100% pass your first time to attend IT certification exam...

E20-007 Training Material, EMC Data Science E20-007 Questions

An Article by Kruis Barry in Education

2 days ago

The E20-007 certification will definitely makes you believe that you have achieved the highest degree in the ing and have met the standards of being an expert professional in IT. Hence, do not miss this opportunity of getting yourself at the top most level by passing the E20-007 exam with good grades...

MLA Style Citation:
Griggs, BW "Adsense Blindness - How To Beat It!." Adsense Blindness - How To Beat It!. 04 Feb. 2006 Isnare.com. 17 Aug. 2017 <https://www.isnare.com/?aid=31731&ca=Internet>.
APA Style Citation:
Griggs, BW (2006, February 04). Adsense Blindness - How To Beat It!. Retrieved August 17, 2017, from https://www.isnare.com/?aid=31731&ca=Internet
Chicago Style Citation:
Griggs, BW "Adsense Blindness - How To Beat It!." Adsense Blindness - How To Beat It! Isnare.com. https://www.isnare.com/?aid=31731&ca=Internet
Copy and paste the code below to embed this article:
<a class="embedly-card" href="https://www.isnare.com/?aid=31731&ca=Internet">Adsense Blindness - How To Beat It!</a> <script>!function(a){var b="embedly-platform",c="script";if(!a.getElementById(b)){ var d=a.createElement(c);d.id=b,d.src=("https:"===document.location.protocol?"https":"http")+"://cdn.embedly.com/widgets/platform.js"; var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);</script>