To keep this short, sweet and to the point, here are some definitive points to keep in mind when looking for a good, reliable tool that delivers. Easy to use interface. There are definitely tools out there that don’t require messy and complicated coding, and which can have Fan Page set up in just a few points and clicks. This saves on errors and time and can be a big saver in the cost-efficiency department. Of course, just because the interface is that easy, it doesn’t necessarily mean that the whole tool or system itself has to be simple and dumb. It must be easy enough for a kid to set up their own Fan Page, yet the Pages come with what you’d expect of a professionally done Fan Page, complete with lively themes, reveal pages, like-gating and no external tool/website required. 99% of the tools and other plugins on the market currently require WordPress in order for you to set up your Facebook Fan Page. It’d be best if the Fan Page can be set up without the need for WordPress as this is an external party. The majority of application providers limit their application use by a certain number of Facebook Pages or number of fans. However, if one digs deeper there are tools out there that have no such limitation. In short, you can use that tool on as many number of Facebook Fan Pages as you want!
Certain application proviers have a complete system where they do the hosting for you so that you don’t have to worry about domain name registration or hosting services. This saves big bucks and most systems that offer this service are reliable and dedicated, with round the clock support teams to ensure that everything runs smoothly and with minimal interruption. Dedicated support. This is a very critical and important area. If any application or tool does not have frequent updates, or there are no support teams to answer my questions or solve any technical issues that I may have, then I drop the tool or application immediately. Quality service is essential as the tools I use need to keep up with any changes that Facebook implements, and also to ensure that the tool does not become unusable at a bad time. This can result in a lot of unhappy clients!
Monthly addition of new Apps! The development team behind the tool or application must constantly update their products, or at least introduce new ones to keep their versions current. Some of them even go further, offering new apps and tools monthly to their members so that their customers have a comprehensive arsenal of Facebook marketing tools at their disposal to tackle any problem or situation! Of course, all of the applications and tools created must fulfill a specific need and deliver results, not merely be fluff of the month offerings. Unlimited Use License! As unbelivable as it sounds, certain tools give you this privilege whereby you can use a certain tool to create an unlimited number of Facebook Fan Pages. If the tool is easy to use and implement, then this can be dynamic combination!
Preferably, all of the Facebook Fan Pages under your administration can be managed from a single location! No need to remember complicated logins and passwords. You can get to them all from a secure source. Lastly, the tool must, at the minimum, harness the power of both like-gating and share-gating! This is a no-brainer.
One complete Facebook marketing system that does ALL of the above is FB X-Tab. It is indeed a true, comprehensive Facebook marketing solutions provider, delivering a collection of tools and applications ranging from applications and plug-ins to themes and templates. Be sure to check it out!