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Glenn Murray

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Date Joined: March 14, 2005

Country: Australia

 
 
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12 Job Application Tips For Copywriters

Author: Glenn Murray

Category: Career

I recently advertised for freelance copywriters to work for my copywriting business and received some 200 applications I've done quite a bit of recruiting in the past, so, from the outset, I knew exactly what sort of expertise I was after I also knew I'd be inundated with applications, and that the applicants would come from all sorts of backgrounds with varying levels of copywriting expertise...

The Rise And Rise Of Article PR - What Are The Implications?

Author: Glenn Murray

Category: Internet

Already a very popular method of achieving a high search engine ranking, article PR (aka article submission) has now entered the mainstream As such, its popularity is increasing at a dramatic rate While this is great for SEO copywriters like myself, there are some side-effects that need to be addressed if article PR is going to remain a viable search engine ranking technique...

SEO To Become A Dinner Party Topic

Author: Glenn Murray

Category: Internet

Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation Dell, the world's leading maker of personal computers, has announced that it is testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar While the home page and Desktop Search will be an undeniable boost to Google's share of the Search market, and maybe even a threat to Microsoft's desktop dominance, it's the pre-installation of the Google Toolbar that will be of most interest to SE marketers and optimizers around the world...

Americans Favor Internet Over TV, But Do They Trust Your Website?

Author: Glenn Murray

Category: Internet

The Center for the Digital Future today released its results for the fifth year of their project, "Surveying the Digital Future" - http://wwwdigitalcenterorg/pdf/Center-for-the-Digital-Future-2005-Highlights...

Confused About Google's Index, Link Dampening, & No. Of Links?

Author: Glenn Murray

Category: Internet

I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania Ian was concerned about the effect of a variety of issues including indexing and link dampening, and was desperate for help Unfortunately, he had read some fairly misleading articles in the past, so he had a somewhat mixed up understanding of the factors at play...

Google Manipulates Search Results: A Boost For Small Business?

Author: Glenn Murray

Category: Internet

As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign But hope may be just around the corner...

An SEO Glossary - Common SEO Terms Defined

Author: Glenn Murray

Category: Internet

Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson...

Some FAQs For Aspiring Copywriters

Author: Glenn Murray

Category: Writing

I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight Q: What does a copywriter do in a typical day...

Get A Top 10 Ranking Without Paying A Cent

Author: Glenn Murray

Category: Internet

If there's one thing that Google loves, it's content Done right, a content rich website is almost guaranteed to rank highly But how to get that content...

Optimum SEO Keyword Density – A Real-Life Case Study

Author: Glenn Murray

Category: Internet

So you’ve built your website, you know what keywords you want to target (ie what words your customers are searching for), and you’re ready to write your copy...

How And When Should I Submit My Website To Google?

Author: Glenn Murray

Category: Internet

As soon as you register your domain name, submit it to Google Even if you haven’t built your site, or written an copy, or even thought about your content, submit your domain name to Google In fact, even if you haven’t fully articulated your business plan and marketing plan, submit your domain name to Google...

PPC V. Natural Search – A Cost Comparison Case Study

Author: Glenn Murray

Category: Internet

The attraction of Pay Per Click (PPC) online advertising is undeniable Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you’re going to spend Most importantly, your listing appears instantly...

10 Things To Expect From Your SEO Copywriter

Author: Glenn Murray

Category: Internet

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up These changes have led to a growing appreciation of the value of quality web copy...

Beat Google’s Dampening Link Filter With SEO Articles

Author: Glenn Murray

Category: Internet

Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines Think of it like an election; your site is a candidate and every link to your site is a vote Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated...

How To Top Google By Writing Articles

Author: Glenn Murray

Category: Internet

Search engines determine their rankings based on two things: 1) Is your site relevant (Optimized for certain keywords) 2) Is your site important (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact...

10 Things You Should Expect From Your IT Copywriter

Author: Glenn Murray

Category: Internet

Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field Your customers in the IT industry have very unique and specific requirements, and that means you do too In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”...

A Day In The Life Of A Freelance Copywriter

Author: Glenn Murray

Category: Writing

Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose Yes Well don’t become a freelance copywriter...

10 Tips For Aspiring Freelance Copywriters

Author: Glenn Murray

Category: Writing

Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least 1) Invest in a website The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website...

12 Handy Tips For Generating Leads Through Cold-Calling

Author: Glenn Murray

Category: Marketing

Cold calling can be a great way to generate quality leads You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences But cold calling is an art-form...

Successful Websites Don’t Set Out To Sell

Author: Glenn Murray

Category: Internet

What are websites Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers Put simply, are you selling or are you helping...

How To Get Your Customers To Trust Your Website

Author: Glenn Murray

Category: Internet

Research reveals three important facts: 1) The Internet is one of the most important sources of information 2) The trustworthiness of the Internet is declining 3) Customers will come back to your site if they trust it...

Web Copy – How Much Is Enough?

Author: Glenn Murray

Category: Writing

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business Likewise, it’s commonly accepted that web copy is a vital component of any website But how much web copy is enough...

Writing Benefit-Driven Web Copy – 4 Steps To More Sales

Author: Glenn Murray

Category: Writing

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers Recently I wrote an article explaining how to identify the benefits you offer your customers (http://wwwdivinewrite...

SEO For CEOs – Search Engine Optimization Unmasked For CEOs

Author: Glenn Murray

Category: Internet

If you’re like most other CEOs, the term “search engine optimization” will mean very little Either that or it means expense But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this article is for you...

Engage Your Customer – Write About Benefits

Author: Glenn Murray

Category: Marketing

Think quick In 10 seconds, can you list the 5 key benefits you offer your customers I bet you said “Yes”...

.com Not Listed In Regional Yahoo? Don’t Despair!

Author: Glenn Murray

Category: Internet

If you’re a non-American business with a com web address, and your regional Yahoo ranking is important to you, then my story might interest you Recently my copywriting website dropped out of Yahoo’s Australian rankings...

How To Make The Most Of Your Website Copywriter

Author: Glenn Murray

Category: Writing

Many people feel uncertain when dealing with copywriters Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey But copywriting possesses one key element that most other forms of art don’t – a commercial imperative...

Writing SEO Copy – 8 Steps To Success

Author: Glenn Murray

Category: Writing

We all know that the lion’s share of web traffic comes through the search engines We also know that keywords and links to your site are the two things that affect your ranking in the search engines Your keywords tell the search engines what you do, and the inbound links tell them how important you are...

SEO Trade Secrets - 8 Great Tools For Search Engine Optimization

Author: Glenn Murray

Category: Internet

About 80% of website traffic comes through search engines And research shows, if you’re not on the first 2 pages, most people won’t find you This article isn’t about how to achieve a high ranking...

10 Things You Should Expect From Your Website Copywriter

Author: Glenn Murray

Category: Writing

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design And with the ever increasing importance of search engine presence, the role of web copy has never been more critical But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter...