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Scott Bywater

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Date Joined: January 17, 2006

Country: Australia

 
 
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Turning Useless Facts Into Moolah

Author: Scott Bywater

Category: Business

I was sitting here doing a meditation this morning, wondering what I would write about today, when I saw a little book on my desk I picked it up last year It was a publication from Zoo Magazine entitled PUB AMMO: 1001 guaranteed useless facts...

The Passing of a Legend

Author: Scott Bywater

Category: Business

I remember attending an Anthony Robbins seminar when I was about 16 I begged and pleaded to go and eventually my parents gave in and my mother and I went to Darling Harbour for the weekend to check the "BIG MAN" out Fantastic event...

Why Most Business Owners Aren't Productive

Author: Scott Bywater

Category: Business

I made a post on Facebook the other day which read "One of the secrets of life is making stepping stones out of stumbling blocks...

Is Your Business a House of Cards?

Author: Scott Bywater

Category: Business

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Did you know there’s a guy called Bryan Berg from the USA who constructed a free-standing house of cards that measured 786m tall It’s true...

Prepare For a Disaster

Author: Scott Bywater

Category: Business

Ever since I was a kid, I was a bit of a sports nut I was into cricket, tennis, soccer and even made the Teal Cup Squad for the Northern Territory Football team before moving to Coffs Harbour when I was about 15 years old Anyway, one of the things I have discovered is most of the great coaches walk into the game with more than one plan in their head...

The "It's Who You Know" Myth

Author: Scott Bywater

Category: Business

I must have heard this hundreds of times over the years: "It's not what you know, it's who you know" And while there may an element of truth to this, it seems like a damn fine excuse for anyone who isn't born into the right social circle...

Are You an Advertising Victim?

Author: Scott Bywater

Category: Business

Have you thrown good money after bad as a result of advertising disinformation & falsehoods which have robbed you blind I've spoken to plenty of people who have Business owners who didn't know any better...

My Rags to Riches Story

Author: Scott Bywater

Category: Business

“My rags to riches story The subject line at the top of this letter is actually a lie I’m not yet rich I’m no Donald Trump or Warren Buffet...

Attack Like a Tiger

Author: Scott Bywater

Category: Marketing

Recently I watched Australia show South Africa who was BOSS in the 20 / 20 cricket match at the Gabba I like to rub this in because I received a number of‘ tongue in cheek’ comments from some of the South African members of my list And it seems as if we have finally ironed out who is REALLY the best team...

Gardeners Kill Pests, Entrepreneurs Do This

Author: Scott Bywater

Category: Marketing

Let me tell you about my vegetable patch My wife orders organic food every week and I am a big believer that organic food is far better for you than the food you get from your local supermarket After all, you get the nutrients from the soil, right...

Can You Bust Through Your Personal 4-Minute Mile?

Author: Scott Bywater

Category: Business

I am sure you have heard of the Four Minute Mile and the story behind it Everyone thought it was impossible until Roger Bannister made the breakthrough Since then it has been broken over and over again and is now the standard for all professional middle distance runners...

Copywriting Secrets From Michael Buble

Author: Scott Bywater

Category: Entertainment

Recently, on the suggestion of my wife and a friend of hers I was 'dragged along' to a Michael Buble concert Well, actually...

Are You a Marketing Hunter Or a Marketing Farmer?

Author: Scott Bywater

Category: Marketing

You wake up in the morning, gather your weapons and head out to combat Some days you come back with a boar, other days your family goes hungry The pressure is on you every single day to make the 'catch'...

Quack Like an Eagle

Author: Scott Bywater

Category: Business

All of those motivational plaques you see on the walls of corporate offices tell us we should soar like an eagle But I reckon we should all start quacking like eagles instead What do I Mean by That...

Running From the Hungry Lion

Author: Scott Bywater

Category: Business

Every morning in Africa, a gazelle wakes up knowing it must run faster than the fastest lion or it will be killed Every morning a lion wakes up knowing it must outwit and outrun (at least) the slowest gazelle or it will starve to death It doesn't matter whether you are a lion or a gazelle...

8 Marketing Tips For Thriving in the Recession

Author: Scott Bywater

Category: Marketing

If you turn on your television, open up the newspaper, listen to the radio or browse some of the major news site - the dreaded "R" word (recession) is almost certain to be crammed down your throat So what are you doing about it Have you stopped spending...

Is Life Like a Box of Chocolates?

Author: Scott Bywater

Category: Marketing

Every day, I like to take an hour off and go for a swim It kind of breaks the day up a little and since I start at around 6 am, it's some great recovery time Plus, I don't think many people realise just how good the salt water actually is for us...

The Druggie and the Con Man

Author: Scott Bywater

Category: Business

Life can be pretty funny sometimes For instance, there are two people I have loved most in my life who when they first met me...

Razor Blades and the Marketing Slippery Slide

Author: Scott Bywater

Category: Marketing

When people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so Instead, you want to make your marketing process like a slippery slide which makes it virtually impossible to stop buying once you hop on But all too often, companies put a razor blade along the slippery slide which kills sales...

Lessons From Sport and Alan Jones

Author: Scott Bywater

Category: Sports

I was flicking through the newspaper on the weekend when I came across an article about Alan Jones The article covered a number of things, but there were a couple of things which stood out 1...

The Las Vegas Wedding Trap

Author: Scott Bywater

Category: Marriage

On Saturday night, I watched the movie "Hangover" and it's the best laugh I've had in a long time - what a brilliant movie Anyway, without giving too much away, at one point in the movie there was a Las Vegas wedding You know the ones...

Stop Playing Violins For Buffalos

Author: Scott Bywater

Category: Short Stories

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When I was growing up, we travelled around a bit And between the ages of about 8 and 12 I lived in a little area called Nhullunbuy or Gove It was on the coast, near Darwin...

Tough Times Don't Last

Author: Scott Bywater

Category: Short Stories

Every successful person I know has been through some tough times Personally, I can remember getting started in business I had been to a few seminars, read a few books and thought it would be a piece of cake...

Trust Your Instincts

Author: Scott Bywater

Category: Short Stories

I remember hearing about a book years ago from a friend It was called "Talk and Grow Rich" and one of the things that was said in there was "If an idea comes to you from your subconcious mind, then it's coming to you because you have the ability to pull it off" For example, if you suddenly get the idea while you are having a shower and a shave tomorrow morning that you should start running ghost tours around your town or city, perhaps you should listen to it...

Please Hear What I'm Not Saying

Author: Scott Bywater

Category: Short Stories

Up until – probably the last 5 years – I always tried to pretend like I was perfect How are you Scott I’m fine...

My Experience With a Cult

Author: Scott Bywater

Category: Marketing

When I was in my late teens to twenty years old, I got involved in a cult It’s true Looking back, it’s hard to believe I fell for all their nonsense...

Wake Up With a Bang

Author: Scott Bywater

Category: Marketing

My wife just emailed me a question which someone sent through from one of my ongoing questionnairre programs And it reads: What are the first things that a motivated, intelligent, successful and driven person does everyday before they start work Now to say I am all of the above would be a touch arrogant and put me into the guru box...

My Underground Copywriting Story

Author: Scott Bywater

Category: Marketing

Many of you have heard my story and how I startedmy business with a classified ad But you probably don’t know how I made the move from marketing consultant to copywriter It’s not pretty...

Locked Out Like a Loser

Author: Scott Bywater

Category: Marketing

The phone rang at about 8:30am in the morning It was from one of my staff members ranting, raving and screaming down the phone about the fact centre management had changed the keys and our business was under LOCK DOWN We had spoken to them the week before, but not been able to come up with a solution for the fact we could not front up with the rent money...

Find Your Inner Voice

Author: Scott Bywater

Category: Marketing

Last weekend my wife had some friends down and was over at my sister in law’s house having dinner I was at home flicking channels and watching television A number of things were on… football… some horror movie about a crocodile in the Northern Territory (a place I lived for almost a decade growing up – and no, I never saw a crocodile ambling down the main street, however I did see quite a few buffalos – true)…and other stuff including one of my favourite movies… Dead Poets Society I love this movie for a few reasons...

 
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