Coventry, Philippines (iSnare.com) December-18-2016 -- Marketing is the essence of any business whether private or commercialized. As a market consists of consumers who tend to purchase certain type of goods or service. In addition to this market is also sub-divided into individual segments each of which are considered as separate markets, so every business help should be able to define their market. Whereas market planning is includes the physical location of the market, size of the market, various segments of market, product, price, and place and promotion decision by the company, etc. for the company to plan in order to bring itself in a perfect market. The Taxi Plan for private hire taxies is of innovative and persuasive. Their main aim is to serve their customers at a fair and honest way. The changing perspectives in marketing planning are for private hire taxi is:
• The production concept: The mangers laying emphasis on this concept will focus on high production efficiency, low cost, and distribution widely and assumption is based on availability of the taxi service and at low cost.
• The product concept: Consumer favours those products which are offering more quality, innovative features, mangers make superior product for example private taxi are made more attractive with superior interiors and innovative features like television installed in taxi to compete with the public taxi services.
• The Selling concept: The selling concept of private hire taxi has also changes to adopt aggressive selling and promotional effort.
• The social marketing concept is focused on analysing the needs, wants and interest of target markets and delivering desired needs more effective than their competitors.
Being the marketing manager of Private hire taxi and as the organisation is facing decline in sales, it has to evaluate the capability for planning its future marketing activity. The organisations capability is its core competence, weakness, strength, behaviour and its resources as well. The organisation in order to prove capability has to utilize its strength properly to overcome its weaknesses. So for future marketing activity planning will evolve the following aspects:
• Capability of finance: The private hire taxi has to establish a financial holding company which would have an approval of financial service agency as limousines, wedding and funeral cars are hired on longer contracts by the intending customers so the private hire taxi service will have to strengthen its financial distribution strong to have more and more luxurious cars in their range.
• Capable technologically: The private hire taxi will have to convert the new technology into its new products which are to be marketed. As the latest health and safety measures being adopted by the private taxi to secure their customers like sometimes taxi catch fire so to avoid this latest technology is being used by the company.
• Known and established properly: It is essential for the organisation to sustain the market conditions on the basis of making its service well known in front of its customers LIKE 24 x 7 private hire taxis being popular in front of customers.
• Being loyal: As few taxi for hire are the well-known company in providing its consistent service to their customers so loyalty would be the result on the parts of the customers for them.