Isnare Press Releases
Authors Contents [Add OpenSearch]
Distribute your Press Release to more than 100,000++ active Journalists and websites...
Index  Press Release Directory  Food and Drinks
Dom Lane

Dom Lane

Like this press release? Rate it!

Most Recent Videos Most Recent Videos

Bering Strait Tunnel: China's Silk Road Extension

Bering Strait Tunnel: China's Silk Road Extension

Waterless Works- The Future of the Car Wash

Waterless Works- The Future of the Car Wash

How to Buy a Car

How to Buy a Car

Want an Early Retirement?

Want an Early Retirement?

Bristol, United Kingdom (iSnare.com) January-25-2017 -- The Free Range Milk Marketing Board (FRMMB), representing a group of more than 700 dairy farmers, launched a new campaign this week. Campaigners behind the Enjoy Milk cause believe they have a new future for British Dairy cows.

The game-changing Enjoy Milk campaign aims to provide consumers with the opportunity to choose great tasting fresh milk from 100% British farms which is also guaranteed grazing based and offers farmers a truly fair deal.

The integrity of the Enjoy Milk campaign is based upon multiple principles, including the assertion that dairy cows should be allowed to graze grass as often as possible. Enjoy Milk describes this as “free ranging”. Others may call it ‘free range', as has long been the case with eggs.

There is an overwhelming perception from the Great British consumer that this is how they would prefer cows to live their lives, with 86% of those surveyed agreeing “that UK dairy cows should be able to graze on pasture and should not be permanently housed indoors”. (Ref: YouGov 2015).

Founder of the Enjoy Milk campaign, Nick Hiscox, himself an ex-dairy farmer, explains: “To have a better understanding of the considerations and challenges faced by dairy farmers and their cows, consider the incredible diversity of the Great British countryside. We live in a country with a hugely diverse climate, landscape and soil type, with no two counties being the same, let alone our farms. Shoppers know this. That's why they govern the guiding principles of what is expected from a claim of ‘free range' milk.”

The campaign asserts that the definition of ‘free range' dairy farming is crucial is calling for legal clarity over the use of the term.

In the meantime, the Free Range Milk Marketing Board, the body behind the Enjoy Milk campaign, has developed an application process and compliance procedure to ensure 100% integrity of the milk from Enjoy Milk dairy farms.

Enjoy Milk dairy farms have to commit to the achieving maximum milk yield from grazing based forage, meaning that their cows have the most days possible for grazing outside. Whilst no dairy farm is the same, it is possible to objectively and simply determine whether an individual farm is committed to grazing or not. Routine housing of the dairy stock at times of the year when it's reasonable to expect cows to be grazing in fields is NOT permitted. Exceptions will be made for adverse events requiring temporary housing, such as flooding or biosecurity issues.

All applicants must provide evidence in support of the application to supply free ranging milk. In order to be robust but without causing an additional red tape burden on already hard pressed farmers, this evidence will rely on existing farm data, including:

1.A total farm plan clearly showing the defined areas of grazing and areas set aside for conserving winter forage such as silage.

2.Number of livestock units held on the farm.

3.Evidence to show adequate housing for all stock that require housing outside of the grazing season.

All Enjoy Milk producers will be asked to submit annual management plans showing clear evidence of the grazing period achieved. The Enjoy Milk team are also investigating an interactive package of software to make the process of compliance and monitoring easier and real time related.

In the absence of a legal definition of free ranging for dairy cows, the purpose of these requirements is that there is complete clarity as to what the free range Enjoy Milk promise means, so every dairy farmer and the trusting British shopper can buy in confidence.

For Nick, asking a dairy farmer to commit to these requirements is an un-negotiable line in the sand, but it's only the beginning:

“Enjoy Milk is more than free range. It encapsulates a vision of the future that brings together a sustainable dairy industry for both farmer and consumer. The commitment from farmers to grazing based dairy farming is matched by a commitment from Enjoy Milk to provide all its suppliers with a contract that pays the farmer in a way they value and believe is fair.”

As well as supporting milk from pasture grazed cows, 87% consumers surveyed wanted “farmers to receive a good price for their milk” (Ref. YouGov 2015).

“How can dairy farmers plan and invest in the future without knowing where they are financially?” Nick continues.

“Enjoy Milk is a campaign to ensure that just as the farmer commits to free ranging principles, so the Great British shopper, by choosing their milk, can ensure these farmers receive a fair contract in return for their hard work. Enjoy Milk calls this ‘fair dealing'.”

There are a few examples where British dairy farmers are supplying direct to retailers, like Tesco, under a cost of production contract. However these dairy farmers are only a fraction of the total dairy sector. It is estimated that 82% of dairy farmers are not on a retailer direct supply contract - around 7,800 farms in the UK.

These are the farmers that the Enjoy Milk campaign has set out to protect and support, helping stem the flow of farmers leaving the industry and the trend towards herds consolidating and getting bigger.

According to Nick: “By making it clear exactly what free range actually means, shoppers and dairy farmers can build a free range future together - one that celebrates our green and pleasant land.”

The Enjoy Milk campaign also intends to rewrite the rules on established milk packaging. Milk produced by Enjoy Milk farmers will have a distinctive ‘Black Top', rather than the traditional blue, green and red caps, making it easy for shoppers to reach for milk that has been approved as free ranging and fair dealing.

Shoppers will be able to choose Black Top once it hits the shelves in early Spring 2017. The Black Top will feature on both existing regionally branded milk which shoppers may already be buying locally, and on Enjoy Milk branded polybottles in major retailers.

Enjoy Milk intend to make sure their product is available everywhere. In the meantime, the dairy loving Great British public can show they support at www.enjoymilk.co.uk and on social media.

As Nick concludes: “The Integrity of a brand's promise is paramount, especially when it comes to the food we buy. What is on the bottle has the risk of becoming more important than what is in the bottle. Not so with Enjoy Milk. The Enjoy Milk campaign is about creating a sustainable future valued and understood by Great British consumers and dairy farmers alike, a future that is better for cows, better for farms, better for everyone.”

ENDS

For further information, interviews and pictures, and to talk to Nick and Enjoy Milk farmers, contact:

Dom Lane

media@enjoymilk.co.uk

07944 440 935

NOTES FOR EDITORS

Ref: YouGov 2015 file:///Users/Admin/Desktop/EM%20milk%20where_does_your_milk_come_from.pdf

https://www.facebook.com/EnjoyMilkGB/

https://twitter.com/EnjoyMilkGB

https://www.instagram.com/enjoymilkgb/

Company: Enjoy Milk

Contact: Dom Lane

Phone: 07944440935

Most Recent Press Releases

Symheealth 2017 Healthcare Conferecnces

Press Release by Symhealth 2017 in Education

1 month ago

There is no denying of the fact that healthcare is one of the defining cores of every expanding economy. Every single step that we take in direction of wholesome development and growth remains incomplete unless health care issues are addressed in it. It is high time that every small and big issue relevant to this topic is discussed thoroughly and attended with utmost sincerity which means we need to channelize our knowledge banks and get as much information as possible by getting associated with best in this and all related sectors...

New Illustra IP Camera Analytics Strengthen Accuracy and Improve Operator Efficiency

Press Release by Tyco Security Products in Computers and Technology

1 month ago

WESTFORD, MA. August 19, 2016 –– Tyco Security Products introduces video intelligence analytics at the edge for Illustra IP cameras to improve security operations and reduce response time. Illustra now offers its IP camera customers powerful video intelligence analytics to automatically analyze captured video and alert users of specific motion detected activities...

Why UI Development Training is Very Important Now a Days

Press Release by Infocampus in Education

1 month ago

Why UI Development: A front-end engineer (or for sure UI designer) truly relies on upon the advances being utilized. . Contingent upon the innovation utilized (e. g. website pages versus customer programs) this may somewhat change and potentially incorporate informing amongst backend and frontend too or exclude parts of the frontend by any means...

Kid’s Fashion Has Gotta Something Different!

Press Release by Nilesh Noddy in Fashion

1 month ago

With the motto ‘A Passion for Fashion', Ishan Apparel is a leading manufacturer of boys' branded casual wear in India since 1991 under the brand ‘NODDY'. The brand has a Pan-India presence & is a well-organized name with the consumers across all the socio-economical class. Today not only the adults but even the kids want to follow the latest fashion trends...

Biggest Platform For Interior Design and Architecture Professionals

Press Release by Acnhit Agrawal in Real Estate

1 month ago

Lifestyles have changed and most families today do not settle down for a home with a few decorated items that could pass off as being ‘designed'. They prefer homes that exude artistic appeal and compel visitors to take a second glance. Designers and their services have hence been steadily rising in demand...

Norton Setup Help

Press Release by Carl Marx in Computers and Technology

1 month ago

Virus is the worst thing that may happen to your ADP system. It bears on the basic equilibrium of system performance. It alters file permissions, reduces storage capacity and will increase the security threats. Norton Antivirus has the ability to stay such dangerous software aloof from your system. However the method of installation of Norton antivirus is also tough for you...

Best Media School in Kolkata, Five Reasons Why

Press Release by Asha Bharech in Education

1 month ago

iLEAD, the best media school in Kolkata has a well equipped production and post production studio, a magnificent book store with more than 40,000 titles, outstanding computer laboratory with every possible facilities and a stunning campus suitable for students in every sense. Few indicators helped iLEAD to reach the top level...

Illinois College Awarded $60,000 Grant by Campus Consortium to Improve Security and Single Sign-On

Press Release by Rmills in Education

2 months ago

Illinois, January 18, 2017:– Illinois College, a private, independent liberal arts college located in Illinois, Illinois that has been uniquely empowering students to realize their full potential for over 150 years, announced today that it is a recipient of a $60,000 Grant from Campus Consortium for security and single sign-on...

Campus Consortium Joins EDUCAUSE Partner Program

Press Release by Rmills in Education

2 months ago

Cleveland, OHIO January 18, 2017:– Campus Consortium, the largest global education association of schools, colleges and universities, today announced their Partnership with EDUCAUSE as a Bronze Partner. EDUCAUSE is higher education's largest technology association. "We are pleased to partner with EDUCAUSE...

EPDM Market Worth 7.2 Billion USD by 2020

Press Release by Mohan Mhaske in Business

2 months ago

The report “EPDM (Ethylene Propylene Diene Monomer) Market by Application (Automotive, Building & construction, Tires and Tubes, Wires & Cables, and Lubricant Additives,) and Regional analysis - Trends & Forecast to 2020” , This report defines and segments the EPDM market with analysis and forecast of the market size...