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How to Develop a Brand Story Communication Strategy
Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer's mind, and captures the audience's collective consciousness...
Author: Jerry Bader - Category: Marketing
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Video Microsites - The Brand Story Campaign Solution
Everyone wants to do more business Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup...
Author: Jerry Bader - Category: Marketing
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Your Website's Missing Ingredient
"My mechanic told me, 'He couldn’t repair my brakes, so he made my horn louder'” - Comedian, Steven Wright
We all want our websites to be more effective, and if you're like most business people you are constantly searching the Web for anything that will help...
Author: Jerry Bader - Category: Marketing
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Which Website Visitors Are Potential Clients?
With today's website tracking software and services you can find out a lot about the people who visit your website...
Author: Jerry Bader - Category: Marketing
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Your Website As Persuasion Machine
The combination of the Internet, the Web, and technology has democratized business almost beyond recognition...
Author: Jerry Bader - Category: Marketing
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Shaping Web Audience Preference
Wouldn't it be wonderful if you had the power to convince people that your product or service was exactly what they needed, and as a consequence your in-box was filled with inquiries and your e-commerce site was stuffed with orders...
Author: Jerry Bader - Category: Marketing
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What Makes Your Business So Special?
The one question every business, branding, and marketing consultant asks is "what makes you special; what makes you different...
Author: Jerry Bader - Category: Marketing
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How Much Face -Time Does Your Website Need?
How much time does it take your website to deliver your marketing message Assuming the site traffic you generate is the least bit interested in what you have to say, how much of what you're saying do they remember, or more to the point, how much do they need to remember...
Author: Jerry Bader - Category: Marketing
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The Brand Story Web Marketing Process
If websites have one overarching goal it is to create confidence in whatever the website is promoting and who's promoting it...
Author: Jerry Bader - Category: Marketing
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8 Brain Branding Website Techniques Part I
According to eMarketer August 2008 video ad spending will increase a thousand percent over the next five years...
Author: Jerry Bader - Category: Marketing
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8 Brain-Branding Web Presentation Concepts, Part II
In '8 Brain-Branding Web Presentation Concepts, Part I' we discussed the first four brain-related marketing concepts that if incorporated into website presentations help generate brand preference purchase decisions...
Author: Jerry Bader - Category: Marketing
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A Case For Marketing Experimentation: Making Failure Work For You
Remember Roy Hobbs
Any baseball fan that likes movies should know the name Roy Hobbs, the fictional character played by Robert Redford in "The Natural...
Author: Jerry Bader - Category: Marketing
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The Art of the Sale: Developing Website Content
There was a time in the Province of Ontario, when you couldn't show people drinking beer in a television commercial...
Author: Jerry Bader - Category: Internet
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Seven Words That Will Make Your Website Worth Viewing
Seven It's just a number like any other, but it does seem to come up on a fairly regular basis...
Author: Jerry Bader - Category: Marketing
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The Plan - 4 Steps to a Website Brand
Do you have a plan Most companies spend a considerable amount of time, energy, and money planning what to do and how to do it...
Author: Jerry Bader - Category: Internet
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Your Website Doesn't Need a Traditional Call to Action
The other day I received two emails, both with the same question, why didn't we have a direct call to action on our website...
Author: Jerry Bader - Category: Marketing
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All Websites Are International
Tip O'Neill, the late Speaker of The House of Representatives is often quoted as saying "All politics is local," meaning a politician that helps a constituent with a problem is likely to win that vote based on the personal assistance provided, irrespective of that politician's stance on the larger, more weighty, geo-political issues...
Author: Jerry Bader - Category: Internet
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Does Your Website Need a Magic Act?
In preparation for an initial meeting with a new client, we were asked to preview their website to see if we could come-up with some ideas for re-branding the company, and invigorating product sales...
Author: Jerry Bader - Category: Internet
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Upgrading Your Company Website
Dealing with website development issues can be an overwhelming task There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests...
Author: Jerry Bader - Category: Internet
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What's Wrong With E-Commerce Websites?
What is going on with e-commerce websites It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something...
Author: Jerry Bader - Category: Internet
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7 Tactical Reasons to Use Mini Campaign Websites
How many websites should your company have
That's a question that comes up often in discussions with clients, but perhaps the idea never crossed your mind...
Author: Jerry Bader - Category: Marketing
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Create a Branded Website Host
The Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment...
Author: Jerry Bader - Category: Internet
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Creating a Successful Online Sales Strategy
You have a website, and perhaps you're even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately...
Author: Jerry Bader - Category: Marketing
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8 Things That Motivate Web-Audience Response
It's always a good idea to stick to the basics When businesses stray too far from the fundamentals, problems arise, but sticking to the basics doesn't mean boring people into a state of unconsciousness...
Author: Jerry Bader - Category: Marketing
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Viral Marketing, Let's See How it Works
The 7 Elements of a Viral Video Campaign
The biggest problem most websites have is that they are instantly forgettable...
Author: Jerry Bader - Category: Marketing
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How Far Can You Push a Talking Head?
Let's talk about talking heads, and why adding one to your website might just be the smartness thing you've done since dumping the SUV and fast-food, and opting for hybrids and salads...
Author: Jerry Bader - Category: Marketing
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Cache's Web-Marketing Manifesto
Who is Cache Closed and what can he do for you Cache is a digital construct created to inform, enlighten, and entertain Web-marketers interested in learning how best to market on the Web...
Author: Jerry Bader - Category: Internet
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Turn Knowledge Into Sales: Discover Hidden Web-Profits
Your company's collective knowledge and know-how is its greatest asset not the products or services you offer; products and services are merely the means to implement your expertise...
Author: Jerry Bader - Category: Marketing
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Successful Brands Are Based On Great Themes
A true brand is a metaphor for desire, a container for aspirations and the promise of fulfillment We are all the same, each of us searching for the same things and they aren't keywords...
Author: Jerry Bader - Category: Marketing
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Enhancing Web Effectiveness With Audio Sound Design
The average person is exposed to an assault of stimuli each and every moment of our waking day Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant...
Author: Jerry Bader - Category: Marketing
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